Conversion Rate Optimisation (CRO) Manager

JR United Kingdom; Crawley; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading digital agency in Crawley seeks a Conversion Rate Optimisation (CRO) Manager. In this role, you will lead a team to optimize strategies for major clients, utilizing data to shape experiences. Join an award-winning workplace that values personal development and offers hybrid work options.

Benefits

Bonuses

Gym subsidy

Work-life flexibility

Growth and development opportunities

Qualifications

• 3+ years in CRO or UX optimization, preferably agency-side.
• Experience with testing platforms and data tools is essential.
• Bonus knowledge of HTML/CSS/JS is a plus.

Responsibilities

• Lead testing strategies and CRO roadmaps for multiple clients.
• Translate data into insights with analytics tools.
• Coach and develop the CRO team.

Skills

Analytical mindset

Excellent communication skills

Data-driven approach

Tools

GA4

Optimizely

VWO

Amplitude

Mixpanel

Job description

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Conversion Rate Optimisation (CRO) Manager, Crawley, West Sussex

Client: In Digital

Location: Crawley, West Sussex, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views:

4

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

We’re In Digital – one of the UK’s Best Workplaces – and we’re looking for a CRO Manager to lead optimisation strategies for exciting brands like the Financial Times, The Independent, and Experian.

You’ll manage experimentation roadmaps, lead a CRO team, and shape digital journeys.

Responsibilities include:

• Leading testing strategies and CRO roadmaps for multiple clients
• Designing, running, and evaluating tests using tools like Optimizely, VWO, Piano, or Zephr
• Translating data into insights with GA4, Amplitude, Mixpanel, and Adobe Analytics
• Collaborating with developers, UX designers, and strategists
• Coaching and developing the CRO team
• Building strong client relationships as a trusted advisor

Requirements:

• 3+ years in CRO or UX optimisation, preferably agency-side
• Experience with testing platforms (Optimizely, VWO, etc.) and data tools (GA4 essential)
• Analytical mindset with confidence in data and experimentation principles
• Excellent communication skills
• Bonus: knowledge of HTML/CSS/JS (support available from front-end devs)

Why Join Us?

• Award-winning culture: Certified Great Place to Work, focusing on well-being and personal development
• Covent Garden office: Vibrant central London workspace with amenities
• Big-name clients, startup spirit: Large exposure with boutique agility
• Work-life flexibility: Hybrid setup and working abroad options
• Growth and impact: Lead experimentation strategy and grow into leadership
• Additional perks: Bonuses, socials, gym subsidy, and more