Conversion Marketing Manager

TN United Kingdom; London; On-site; GBP 35,000 - 65,000; Full time

Job summary

An established industry player is seeking a Conversion Manager to join their dynamic Customer Marketing team. In this pivotal role, you will leverage your expertise in conversion optimization and A/B testing to enhance digital subscription rates for renowned publications. Your analytical skills will be crucial in interpreting data and collaborating with cross-functional teams to create compelling online experiences. This position offers a unique opportunity to make a significant impact in a fast-paced environment, driving growth and innovation in the digital landscape. If you're passionate about data-driven marketing and user experience, this role is perfect for you.

Benefits

Maternity leave up to 18 weeks full salary

Private medical insurance

Discounted gym memberships

Access to LinkedIn Learning

Generous pension scheme

25 days holiday plus bank holidays

Wellbeing benefits including counselling

Access to exclusive events

Qualifications

• Proven experience in conversion optimization and A/B testing.
• Strong analytical skills and understanding of customer behavior.

Responsibilities

• Develop and manage testing programs to enhance subscription conversion.
• Collaborate with teams to analyze and improve conversion funnels.

Skills

Conversion Optimization

A/B Testing

Data Analysis

Customer Behavior Understanding

Tools

Marketing CMS

Salesforce

Job description

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Your team: The Times and Sunday Times are two of the most respected and trusted news publications in the world. Our mission is to deliver quality journalism and information to our readers, while fostering a deep understanding of the world around us.

Your role: We have a fantastic opportunity for a Conversion Manager to join our fast-paced, high-impact Customer Marketing team to support News UK’s objectives to grow digital subscriptions and revenue for The Times and Sunday Times.

A pivotal role within the Acquisition team, your role will focus on creating a seamless and persuasive online experience that will improve subscription conversion rates in the UK and internationally. Blending creativity, data analysis and user psychology, you will identify opportunities for A/B and multivariate testing, whilst working closely with product, analytics and brand teams as well as our 3rd party optimisation agency.

Day to day you will:

1. Develop and own the testing program to improve onsite subscription conversion
2. Work with our external experimentation agency to run A/B and multivariate tests onsite to gather insights and assess how multiple elements interact and impact conversions
3. Quickly interpret results, draw unique insights and clear recommendations for future CRO experiments
4. Partner with the Product team to lead the development of enhanced onsite journeys based on successful experiments
5. Continuously analyse the various stages of the subscription conversion funnel to identify opportunities to improve engagement and conversion
6. Work with the Analytics team to improve data reporting
7. Collaborate with other teams such as Performance Marketing, CRM and Brand to ensure consistency across all channels
8. Manage and activate onsite sales, briefing stakeholders on the sale calendar and offer strategy
9. Report on the results of all sale campaigns, providing insights and recommendations to the wider marketing team and stakeholders
10. Manage all landing pages, using a marketing CMS, to support subscription campaign activity across the team

What we’re looking for from you:

1. Previous experience of conversion optimisation and A/B testing
2. Strong analytical background
3. In-depth understanding of customer behaviour and conversion funnel strategies
4. Experience operating a marketing CMS
5. Experience using Salesforce or similar CRM tools

We are News UK: One of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio, TalkTV and Virgin Radio UK, and we have market-leading local radio stations across Ireland. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multiplatform brands are home to a plurality of opinion, representing the diverse communities we serve. News UK is wholly owned by News Corp.

Life at News: Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.

To do this, we believe our employees must represent different backgrounds, perspectives and experiences. We strive to maximise and encourage every individual’s potential and ensure everyone feels valued. We support this through our Diversity, Equity and Inclusion Strategy, which focuses on three main priorities - attracting talent from a wider, more representative pool, developing equity programmes to drive better representation in our leadership, and ensuring diversity and inclusivity in our workforce as well as the journalism and content we produce. We also currently have 12 employee led networks and groups that support our strategy and connect like minded employees socially.

Some of our benefits include:

1. Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
2. Wide range of training available, plus full LinkedIn Learning access
3. Private medical insurance including coverage for pre-existing conditions
4. Discounted gym memberships, free ClassPass at Home, weekly virtual yoga classes
5. ‘Bikes for Work’ and ‘Electric Car’ scheme
6. Up to 60% discount on Harper Collins books
7. Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities
8. Access to wellbeing benefits such as EAP, physio/massage and counselling
9. A generous pension scheme with employer contributions of up to 5%
10. 25 days holiday, plus bank holidays and up to 4 volunteering days per year

We want to ensure that everyone we meet has the opportunity to perform to their best when applying for a role. Please let us know, at any stage, whether you require any reasonable adjustments during the recruitment process, and we will do our best to accommodate.