Contract - Digital Adoption Campaigns & Content Lead

Deloitte; Aberdeen City; Hybrid; GBP 74,000 - 120,000; Full time

Job summary

Deloitte is seeking a Campaigns and Content Lead (contract) to drive digital adoption and technology learning initiatives across the UK. You will lead a team of four content and digital specialists, provide coaching, and align with strategic priorities including AI and Microsoft 365 adoption.

The role requires strong campaign management, stakeholder influencing, and a focus on user-centered design and effective communication. UK hybrid work across multiple offices is expected.

Qualifications

• Experience delivering digital adoption campaigns and learning programs.
• Ability to translate complex tech into simple user guidance.
• Proven leadership of multi-site teams and projects.

Responsibilities

• Lead the Digital Adoption Campaign team, setting direction and priorities.
• Plan and deliver digital adoption campaigns from strategy to launch.
• Advise stakeholders on adoption and user experience improvements.
• Oversee development of learning materials, providing creative direction.
• Build relationships with project teams and product owners to drive adoption.

Skills

Digital adoption

Campaign management

Stakeholder management

People leadership

Communication skills

User-focused messaging

Digital design mindset

AI familiarity

Job description

Aberdeen, Birmingham, Bristol, Cardiff, Edinburgh, Glasgow, Leeds, Liverpool, London, Manchester, Newcastle

Business Line

Enabling Functions

Job Type

Contract

Date published

02-Nov-2026

25640

Job Title: Digital Adoption Campaigns & Content Lead (contract)

Location: UK hybrid - any Deloitte office location (London, Leeds, Manchester, Newcastle, Birmingham, Cardiff, Glasgow, Edinburgh, Bristol). Travel to the office may be required on an adhoc basis

Duration:12 months

Contract Start Date:November 2026

Day Rate: Competitive (Inside IR35)

Working with the Deloitte Associate (Contractor) Programme means we can offer you the opportunity to work on a variation of industry and client related projects. Our aim is to retain the best talent and so when your project end date nears our team of Talent Community Advisors will be working with you to look at alternative projects within the firm that suit your experience should you wish to continue with Deloitte.

The Role

We are looking for a Campaigns and Content Lead to drive the delivery of high-impact digital adoption and technology learning initiatives across Deloitte. Theseinitiatives help colleagues understand, adopt and make effective use of digital tools and emerging technologies. You will lead a team of four content and digital specialists across the UK and Greece, providing day-to-day coaching, prioritisation and support. You will combine stakeholder advisory and creative direction to deliver engaging, user-focused experiences. You will prioritise technology learning demand across the firm and ensure focus remains on strategic priorities, including TechToks, Copilot, AI and digital transformation.

Responsibilities but not limited to;

• Lead the Digital Adoption Campaign team, setting direction, managing priorities and workload, coaching team members and ensuring high-quality delivery.
• Lead the planning and delivery of digital adoption campaigns and initiatives, from initial strategy and stakeholder engagement through to launch and ongoing adoption.
• Advise and influence stakeholders on digital adoption and user experience, helping ensure tools and solutions are intuitive, accessible and designed with the end user in mind.
• Oversee the development of digital adoption and learning materials; review and quality-assure campaign work, scripts and learning materials. Provide creative direction across design, structure, messaging, brand and user experience.
• Build strong relationships with project teams, product owners, change, communications and other stakeholders to understand requirements, recommend appropriate adoption approaches and manage reviews and approvals.
• Use feedback, engagement and adoption insights to continually improve the user experience and effectiveness of digital adoption activity.

Essential Skills and Experience

• Strong experience in digital adoption communications, campaign management, marketing or technology learning,
• Strong organisational skills; Experience managing multiple digital adoption campaigns and projects, including delivery priorities, dependencies and the pipeline activity
• Proven ability to translate complex technical information into simple, user-focused messaging and engaging digital content.
• Able to quickly understand established campaigns, processes and ways of working, take ownership of existing activity while successfully integrating new projects into the campaign portfolio
• Proven people leadership experience, with the ability to lead, develop and motivate a team.
• Strong stakeholder management, influencing and advisory skills; Confident advisor with the ability to challenge constructively, manage expectations and keep delivery on track when requirements or deadlines change
• A strong eye for digital design, content and user experience, with the ability to provide effective creative direction.
• Excellent communication skills and the ability to translate complex or technical information into simple, engaging content.
• An understanding of digital workplace technologies, AI and Microsoft 365 from an adoption, communications or learning perspective. Technical expertise is not required.

Deliverables: Responsibilities but not limited to:

• Various in flight IT projects and initiatives
• InTapp, Accessibility Tech

IR35

As a means of managing tax, commercial and reputational risks, Deloitte prohibits the use of Associates through Personal Service Companies (PSCs). All Associates must contract under PAYE arrangements through a Deloitte approved Employment Company (aka umbrella company). All Associates are employed by Employment Companies and assigned to work for Deloitte (as the client). When working for Deloitte, associates are required to comply with certain Deloitte policies. The employment company is responsible for the associates' employment, pay and administrative functions.