Content Writer - Poker & Casino

WPT Global; Greater London; Remote; GBP 30,000 - 45,000; Full time

Job summary

A leading company in online gaming is seeking a talented Content Writer to develop engaging promotional and SEO content focused on poker and casino. This fully remote role allows you to leverage your expertise as a player, contributing to compelling narratives that resonate with the community. Enjoy a competitive salary, uncapped bonuses, and a supportive work culture that invests in your growth.

Benefits

Competitive Salary

Uncapped Bonuses

Fully Remote Role

Conference & Event Attendance

Tech Setup Budget

Monthly L&D Hours

Empathetic Culture

Qualifications

• Proven experience writing gambling content (poker and casino).
• Experience writing for CRM, promotions, and digital campaigns.
• Bonus: Experience as a recreational or professional poker player.

Responsibilities

• Create conversion-driven content for CRM and in-app messages.
• Write SEO-optimized blog articles and guides.
• Collaborate with marketing and design teams for clear copy.

Skills

Native-level English writing and editing

Understanding of SEO best practices

Experience in iGaming content

Attention to detail

Self-motivated and organized

Tools

SEMrush

Job description

About WPT Global

Since WPT’s inaugural high-stakes televised poker games in 2003, the brand has symbolised poker prominence. Transitioning from its renowned live events, WPT Global currently pioneers an avant-garde online platform.

Our brigade comprises Silicon Valley stalwarts, data virtuosos, gaming connoisseurs, and many more. Our mission? Crafting a poker game that’s as exhilarating to spectate as it is to play, regardless of one's expertise.

The Role

We’re searching for a talented and detail-oriented Content Writer with a strong background in gambling content and a deep understanding of both poker and casino. You’ll be responsible for creating persuasive promotional copy and high-performing SEO content that resonates with players and drives performance across our platforms.

You’ll Split Your Time Between

• 50% Promotional Content (CRM, bonus pages, in-app messaging), and
• 50% SEO-Focused Content (blogs, guides, landing pages).
  
  

If you’re a recreational or former professional poker player, that’s a big plus — your expertise will help us create content that truly connects with our community.

Requirements

• Native-level English writing and editing skills.
• Proven experience writing iGaming or gambling content (poker and casino).
• Demonstrated understanding of SEO best practices and content strategy.
• Experience writing for CRM, promotions, and digital campaigns.
• Sharp attention to detail and an ability to meet tight timelines with high-quality output.
• Self-motivated, organised, and confident managing multiple tasks simultaneously.
• Bonus: Experience as a recreational or professional poker player.
  
  

Key Responsibilities️ Promotional Content (50%)

• Write conversion-driven content for CRM emails, bonus pages, landing pages, and in-app messages.
• Collaborate with Marketing, Product, and Design teams to create clear and compelling copy across banners, T&Cs, and promotional assets.
• Ensure brand tone and voice consistency across all touchpoints.
  
  

SEO Content (50%)

• Write evergreen and optimised blog articles, guides, and landing pages.
• Update and refresh existing content to improve rankings and user engagement.
• Understand and apply SEO tools like SEMrush to enhance content effectiveness.
• Monitor SERP trends and competitor strategies to stay ahead.
• Work closely with the SEO team to align with the broader content strategy.
• Support localisation and regional adaptation of content as needed.
  
  

️ Poker Expertise

• Use your in-depth knowledge of poker to produce authentic and credible content tailored to our player community.
• Collaborate on poker-specific campaigns and contribute to long-form evergreen content that reflects the game’s depth and nuance.
• We’re looking for someone who has genuinely played poker – not just casually with friends, but as a serious and knowledgeable participant in the game.
  
  

Benefits

• Competitive Salary
• Quarterly Performance Reviews: Regular check-ins leading to even more bonuses.
• Uncapped Bonuses: For our top-performing champs, the sky’s the limit.
• Fully Remote Role: Work from where you thrive, with no fixed hours tying you down.
• Conference & Event Attendance: Get front-row seats to industry-leading events.
• Company Meet-ups: Sometimes digital handshakes turn into real ones.
• Tech Setup Budget: Kickstart your home office with the right gear on us.
• Monthly L&D Hours: We invest in your growth and skills upgrade.
• Empathetic Culture: We believe in doing the best work with care and understanding.