Content Writer (Maternity Cover)

Allscreens Nationwide Ltd; Bromsgrove; Hybrid; GBP 28,000 - 36,000; Full time

Job summary

Polaris Community is seeking an experienced Content Writer to join the marketing team on a 12-month fixed-term maternity cover. Hybrid role with occasional travel to Bromsgrove, UK.

You will produce high-quality, SEO-optimised content across websites, blogs, PR and campaigns, collaborating with SEO, managers, designers and experts to turn interviews and case studies into engaging content. Strong writing, research and adaptability are essential.

Qualifications

• Proven experience in content writing, copywriting or an SEO-focused content role.
• Strong written English, editing and proofreading skills.
• A strong understanding of SEO principles, keyword research and content optimisation.
• Experience creating engaging content across different platforms and formats.
• The ability to research unfamiliar or complex topics and turn them into clear, compelling content.
• Confidence adapting content for different audiences, industries and brand requirements.

Responsibilities

• Create high-quality, original content for websites, blogs, landing pages, campaigns, social media and other marketing channels.
• Produce SEO-optimised content informed by keyword research, search intent and SEO good practice.
• Review and improve existing website content to maintain accuracy, relevance and search performance.
• Research industry topics and audience trends to develop authoritative and engaging content.
• Write case studies, articles, press releases and other PR and media-facing content.
• Work with colleagues and subject matter experts to develop stories and content ideas.
• Adapt your writing style for different audiences, brands and tones of voice.
• Upload, edit and maintain content within Content Management System (CMS) platforms.
• Collaborate with the wider marketing team to support integrated campaigns and identify new content opportunities.
• Monitor content performance and developments in SEO and the wider industry to continually improve our approach.

Skills

Content writing

SEO knowledge

Editing & proofreading

CMS platforms (WordPress)

Research capabilities

Communication & collaboration

Tools

WordPress

Google Analytics

Google Search Console

Semrush

Job description

Contract: 12-month fixed-term maternity cover

Location: Hybrid, with occasional travel to Bromsgrove

If you're an experienced content writer who knows how to turn research, ideas and real-life stories into engaging content, we'd love to hear from you.

We're looking for a talented and creative writer to join the Polaris Community marketing team. You'll create high-quality, original and SEO-optimised content that supports our brands, strengthens our online presence and helps us connect with the audiences we serve.

This is a varied, hands-on role covering website content, blogs, PR copy, case studies and campaigns. You'll work closely with colleagues across our marketing team and the wider organisation, combining SEO insight, audience understanding and strong storytelling to create content that makes an impact.

The Role

As our Content Writer, you'll produce engaging content across a wide range of formats and channels.

Working closely with our SEO colleagues, marketing managers, designers and subject matter experts, you'll research and develop content that meets audience needs while supporting our organic search strategy.

You'll also help bring the stories behind our organisation to life, turning interviews, case studies and complex subject matter into accessible and compelling content for marketing, PR and wider campaigns.

Key Responsibilities

• Create high-quality, original content for websites, blogs, landing pages, campaigns, social media and other marketing channels
• Produce SEO-optimised content informed by keyword research, search intent and SEO good practice
• Review and improve existing website content to maintain accuracy, relevance and search performance
• Research industry topics and audience trends to develop authoritative and engaging content
• Write case studies, articles, press releases and other PR and media-facing content
• Work with colleagues and subject matter experts to develop stories and content ideas
• Adapt your writing style for different audiences, brands and tones of voice
• Upload, edit and maintain content within Content Management System (CMS) platforms
• Collaborate with the wider marketing team to support integrated campaigns and identify new content opportunities
• Monitor content performance and developments in SEO and the wider industry to continually improve our approach

About You

We're looking for someone who combines strong writing skills with curiosity, creativity and a clear understanding of how content supports wider marketing objectives.

• Proven experience in content writing, copywriting or an SEO-focused content role
• Strong written English, editing and proofreading skills
• A strong understanding of SEO principles, keyword research and content optimisation
• Experience creating engaging content across different platforms and formats
• The ability to research unfamiliar or complex topics and turn them into clear, compelling content
• Confidence adapting content for different audiences, industries and brand requirements
• Excellent attention to detail
• Strong organisational skills and the ability to manage multiple projects and deadlines
• The ability to work independently while collaborating effectively as part of a wider team
• A proactive, resourceful and positive approach to your work
• Strong communication and collaboration skills

You should also be comfortable using generative AI tools responsibly as part of the content creation process. We value original thinking, strong editorial judgement and human-led content, with AI used as a supporting tool rather than a substitute for quality writing.

• Experience using CMS platforms such as WordPress
• Familiarity with Google Analytics, Google Search Console or Semrush
• Experience creating PR content, case studies or thought leadership articles
• Experience working within an agency or other fast-paced marketing environment
• A portfolio of published content

About Polaris Community

Polaris Community is one of the UK's leading communities of children's services providers. For over 30 years, we have been improving the lives of children and young people through fostering, adoption, residential care, education and specialist services.

You'll be joining a busy and collaborative marketing team supporting brands across Polaris Community. The role offers the opportunity to work across a broad variety of audiences, subject areas and campaigns, giving you plenty of scope to develop your skills and contribute to meaningful work across the organisation.

Polaris Community is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates.

Polaris Community is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults and expects all staff to share this commitment.

The successful applicant will be subject to an enhanced DBS check.