Content Writer

Vivactive Ltd; Shrewsbury; On-site; GBP 25,000 - 35,000; Full time

Job description

Vivactive is an award-winning, fast-growing brand on a mission to become Europe's leading incontinence provider. We're disrupting a tired industry with smarter thinking, sharper pricing, and outstanding service — and content plays a big part in that.

We're looking for a Content Writer who can bring our products and brand to life through clear, engaging and SEO-optimised writing. From crafting high-performing product descriptions and blog posts to helping shape our email and social media content, you'll bring clarity and personality to our content, helping customers make confident choices. If you're a confident writer who understands SEO and knows how to connect with a practical, value-savvy audience, this could be the perfect role for you.

What you'll do:

1. Write clear, compelling product descriptions that inform and convert
2. Create helpful, engaging blog posts that improve rankings and support SEO strategy
3. Optimise content using keyword research and on-page best practices
4. Support marketing campaigns with email and social media copy
5. Collaborate with our Brand Manager, design team and SEO agency
6. Refresh and improve existing content based on performance data
7. Help shape our brand voice across different touchpoints
8. Keep up to date with SEO trends and competitor content

What you'll need:

1. Proven experience writing product descriptions, blog content, or similar
2. A strong grasp of SEO writing — including keyword use, metadata, and readability
3. Great attention to detail and an adaptable tone of voice
4. A collaborative attitude and a proactive, can-do mindset
5. Familiarity with tools like Semrush, GA4 or Search Console (nice to have, not essential)
6. A love of words and a drive to keep improving what you write

Benefits

What's in it for you?

1. Be part of a fast-growing, award-winning brand disrupting the market
2. 23 days holiday + 8 bank holidays, increasing with service
3. Your birthday off every year
4. We'll pay for training and development to help you grow
5. Regular team events and free summer BBQs
6. Awards and recognition schemes
7. Free onsite parking, complimentary drinks and a supportive culture
8. A company that takes mental wellbeing and sustainability seriously

Work in a fun and lively environment in an up-and-coming business! You will be a crucial member of the Vivactive team and report to the Brand Manager. This is an incredible opportunity for an outstanding person; if you believe this is YOU, don't hesitate to apply now.