Content Writer

Barclays UK; London; On-site; GBP 40,000 - 70,000; Full time

Job description

Join us as a Content Writer and define, own and develop the Investments content plan for the Private Bank. The role holder must ensure that the content plan for clients is insight-driven, ladders up to our overarching content strategy and brand positioning, supports the business in achieving its objectives and ultimately drives commercial return. The role holder will be responsible for implementation of the plan, ensuring that we deliver high quality thought leadership content that is relevant and engaging for our client base. They will need to work in partnership with the Head of Digital, as well as the Media Relations and Internal Comms team to ensure highly targeted distribution of our content. They will also be expected to manage third party agencies and contractors where those are leveraged to deliver content marketing activity.

Essential Skills/Basic Qualifications:

• Candidate will likely be from an investment management, asset management or private banking or wealth management background. Ideally they will have a very good understanding of journalism best practice.
• Experience managing content activation through the line across multiple jurisdictions is essential.
• Understanding of Investment Products.
• Candidate will have physical writing and producing content experience.
• Stakeholder management experience at high level.
• Person ideally to have CFA/Certificate in Investment Management or has a Finance degree with Marketing experience or vice versa.
• Candidate should be a self-starter and be able to deliver end-to-end results.
• Candidate should have great communications skills.

You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.

This role is based in London.

Purpose of the role:

To create content that highlights and promotes the bank’s goals and objectives across various platforms and omnichannels by crafting compelling narratives and designing engaging visual content.

Accountabilities:

• Collaboration with internal stakeholders to develop content messages, themes and topics which communicate the bank’s objectives.
• Management of the end-to-end content creation process including as needed writing, editing, animation creation, and static asset development which will be used and communicated across platforms.
• Management of content that engages clients and other stakeholders via articles, social media, videos and infographics.
• Monitoring the performance of content across various channels using analytics tools.
• In certain cases, development and maintenance of platforms such as microsites to promote the bank’s business objectives, values, products, services and campaigns for specific audiences.
• To contribute or set strategy, drive requirements and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/processes; deliver continuous improvements and escalate breaches of policies/procedures.
• If managing a team, they define jobs and responsibilities, planning for the department’s future needs and operations, counselling employees on performance and contributing to employee pay decisions/changes.
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard.
• OR for an individual contributor, they will be a subject matter expert within own discipline and will guide technical direction.
• Advise key stakeholders, including functional leadership teams and senior management on functional and cross functional areas of impact and alignment.
• Manage and mitigate risks through assessment, in support of the control and governance agenda.
• Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does.
• Demonstrate comprehensive understanding of the organisation functions to contribute to achieving the goals of the business.
• Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategies.
• Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives.
• Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.