Content Writer

VMAGROUP; London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading Travel-Tech business is seeking a skilled Content Writer to join their agile content team. The role involves creating conversion-focused content and managing campaigns across various channels, playing a pivotal role in driving growth and engagement. Ideal candidates will have a strong portfolio, knowledge of SEO, and experience in persuasive writing.

Qualifications

• Strong foundation in content marketing or copywriting.
• Experience with SEO content workflows.
• Proven portfolio of written content.

Responsibilities

• Craft high-impact content and decision-stage assets.
• Write SEO-optimized content for online platforms.
• Conduct interviews to create compelling case studies.

Skills

Persuasive writing

SEO best practices

Content marketing

Interviewing skills

Tools

SEMrush

WordPress

Pardot

Job description

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Our client – a fast-scaling, product-led Travel-Tech business – is looking to hire aContent Writerwith a sharp eye for conversion-focused content. Sitting at the bottom of the marketing funnel, this is a key hire for their lean but high-performing content team.

As their recruitment partner, we're seeking an experienced content professional with a strong grasp of persuasive writing, SEO best practices, and an innate ability to blend strategic thinking with hands-on delivery. If you’re a natural storyteller who knows how to drive action with words, this could be a great fit.

This is an exciting opportunity for someone who wants to make a meaningful impact within a small, agile environment – where content plays a pivotal role in growth and demand generation.

If you apply, you will be required to share previous work / examples / portfolio of content.

Key Responsibilities:

Conversion Content Creation

Craft high-impact content including case studies, landing pages, email campaigns, and decision-stage assets designed to convert leads into paying customers.

SEO-Driven Copywriting

Write content optimised for both humans and search engines—using tools like SEMrush to balance keyword strategy with persuasive messaging.

Deliver benefit-led, emotionally resonant copy across product pages and feature breakdowns—designed to educate, engage, and drive action.

Customer Storytelling

Conduct interviews with clients and stakeholders to create compelling case studies and success stories that demonstrate real-world outcomes.

Performance Optimisation

Monitor and report on content performance across organic, email, and social channels to inform future content strategies and improve results.

Drip & Email Campaigns

Write highly-targeted, persona-led email sequences aligned to customer journeys and campaign goals.

Social Content

Create short-form, conversion-led social media content to support awareness, lead gen, and engagement.

Content Management

Help manage and maintain content across platforms, ensuring alignment with brand tone, message consistency, and localisation where required.

Who We’re Looking For:

A strong foundation in content marketing or copywriting, ideally within a tech, SaaS, or digital-first environment.

Deep knowledge of conversion tactics: CTAs, urgency, social proof, framing, and emotional hooks.

Hands-on experience with SEO content workflows: from keyword research to on-page optimisation.

Confident conducting interviews with subject matter experts and customers to extract stories and insights.

Experience using content platforms like WordPress, Pardot, or equivalent CMS and marketing tools.

A strong portfolio / demonstrable history of written content.

Interested?

If you're a content marketer who thrives on clarity, creativity, and conversions—and want to join a team that truly values the power of strategic content—apply now or get in touch to learn more.