Content Strategy Manager

PlayStation Sony Computer Entertainment Europe Ltd.; Camden Town; On-site; GBP 70,000 - 90,000; Full time

Job summary

A global leader in entertainment is seeking a Senior Content Strategy Manager to shape the content strategy for PlayStation Plus, the world's largest gaming subscription service. You will drive partnerships, analyze performance data, and collaborate across various teams to enhance the service. Ideal candidates should have at least 5 years of experience in content strategy within the gaming industry with strong analytical skills. Join a dynamic team that strives for innovation and inclusivity.

Benefits

Training Provided

Regular team and company events

Free drinks, fruit or food

Flexible working

Free Gym or Gym Subsidy

Private Medical/Dental healthcare

Bonus/Reward Scheme

Cycle to work scheme

Game Jams

Qualifications

• At least 5 years of experience in content strategy, proposition development, and customer offers in gaming or subscription services.
• Strong analytical and numerical skills.
• Proven experience working in high-performing teams.

Responsibilities

• Shape the PlayStation Plus content strategy and framework.
• Use data to understand player behaviors and inform strategy.
• Collaborate with stakeholders across various business areas.

Skills

Content strategy development

Analytical skills

Team collaboration

Commercial insights

Leadership skills

Industry knowledge

Job description

Overview

Senior Content Strategy Manager role within PlayStation Plus, focused on shaping content strategy, partnerships, and long-term planning to delight subscribers, create value for publishers, and support PlayStation's commercial success. This is a fast-paced role that drives impact for players, partners, and the PlayStation ecosystem.

Responsibilities

• Content Strategy Development: Shape the PlayStation Plus content strategy, framework, lifecycle management, and tactics, determining which types of games are included in the service to delight our subscribers, while also creating substantial value for publishers, supporting the company\'s commercial success, and helping to evolve the service and benefits over time
• Performance Analysis: Use data to understand player behaviors and shape the content strategy and genre/title targeting
• Collaborative Partnership: Maintain strong network of stakeholders across multiple business areas, including content acquisition, engagement, analytics, sales, marketing, third-party relations, and PlayStation Studios, to align strategies, optimize outcomes, and support internal initiatives
• Commercial Insight: Apply customer, commercial, and publisher insights to inform and refine content plans
• Long-Term Planning: Develop 1-3 year content strategies and plans that target and engage customer cohorts. Collaborate with partners to build long-term business plans that align with the broader PlayStation strategy
• Budget Management: Support a multi-million-dollar content budget, shaping the strategy that defines how we execute the budget to maximize impact
• Experience and Qualifications: At least 5 years of experience in content strategy, proposition development, commercial, planning, and customer offers in gaming, apps, video, music, or subscription services
• Analytical Skills: Strong analytical and numerical skills. Ability to break down complex data and present it clearly and actionably
• Team Collaboration: Proven experience working in high-performing teams, ideally in an international or remote working structure. Excellent communication skills for building relationships and influencing cross-functional partners
• Strategic and Tactical Thinking: Ability to think strategically and execute tactically with persistent attention to detail. Adapt quickly and manage multiple projects in a dynamic environment
• Industry Knowledge: Knowledge and experience of the digital gaming landscape, key players, and competitive offerings
• Leadership Skills: While this role will not be a people manager, the successful candidate will be highly autonomous and responsible for the results of projects and initiatives

PlayStation isn\'t just the Best Place to Play - it\'s also the Best Place to Work. Today, we\'re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation 5, PlayStation 4, PlayStation VR, PlayStation Plus, acclaimed PlayStation software titles from PlayStation Studios, and more. PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team. The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Would you like to be part of the team that makes PlayStation Plus the greatest game subscription service in the world? If so, we have an exciting opportunity for a seasoned Senior Content Strategy Manager to join the PlayStation team that runs PlayStation Plus - the world\'s largest gaming subscription service.

Benefits

• Training Provided
• Regular team and company events
• Free drinks, fruit or food
• Flexible working
• Free Gym or Gym Subsidy
• Private Medical/Dental healthcare
• Bonus/Reward Scheme
• Cycle to work scheme
• Game Jams