Content Strategy, Global Communications - Vice President

Citibank (Switzerland) AG; Greater London; Hybrid; Confidential; Full time

Job summary

Citi’s Communications team seeks a VP of Content Strategy to own global content initiatives, from development to performance analysis, uniting teams and elevating the brand across mediums.

Reporting to the Content Strategy Director, you will lead high-visibility projects, craft compelling narratives, measure impact with data, and collaborate across a global, matrixed organization to deliver breakthrough work.

Qualifications

• Proven experience in content strategy, corporate communications, or a related field.
• Strong writing, editing, and storytelling skills with a portfolio demonstrating compelling narratives.

Responsibilities

• Lead high-visibility initiatives from start to finish, including digital campaigns, print collateral, and event materials.
• Develop and execute content strategies that support enterprise-wide goals and brand narrative.
• Ensure global messaging and quality standards across markets.
• Create multi-medium content tailored to each platform.
• Apply data-driven insights to monitor and improve content performance.

Skills

Content strategy

Corporate communications

Storytelling

Project management

Data analytics

Stakeholder management

Job description

Citi’s Communications team is looking for a strategic content powerhouse. As our new VP of Content Strategy, you won’t just tell stories—you’ll build them. You will own some of our most visible global content initiatives, driving everything from content development to data-backed performance analysis. This is a role for a strategic project manager and a creative visionary who can unite teams, elevate our brand across all mediums, and deliver breakthrough work that resonates globally. Reporting to the Content Strategy Director, your primary responsibilities will include:

Primary responsibilities

• Project Managing High-Visibility Initiatives: Lead and manage key content projects from start to finish, including digital campaigns, print collateral, audio content, and event materials.
• Developing and Executing Content Strategy: Create and implement content strategies that support enterprise-wide goals, ensuring a consistent and compelling narrative across all platforms.
• Ensuring Global Consistency: Partner with teams across the organization to ensure our messaging, and quality standards are upheld in all markets, elevating the work on a global scale.
• Multi-Medium Content Creation: Develop engaging and innovative content across a wide range of formats, adapting the story to the medium for maximum impact.
• Data-Driven Insights: Utilize strong analytical skills to monitor and measure content performance, providing regular insights and recommendations to optimize our approach.
• Collaborating and Partnering: Work closely with internal stakeholders, including the creative team, to produce integrated and impactful bodies of work.

What we’re looking for

• Proven experience in content strategy, corporate communications, or a related field.
• Strong writing, editing, and storytelling skills, with a portfolio that demonstrates an ability to create compelling narratives for a diverse audience.
• Excellent project management skills with a proven track record of taking high-visibility projects from start to finish.
• Strong analytical skills and experience using data to measure campaign performance and inform content strategy.
• Ability to manage multiple projects simultaneously, and influence partners across a global, matrixed organization.
• A strategic and creative thinker with a passion for elevating work and driving results.
• Integrity, maturity, dependability, and a positive professional attitude.

Job Family Group: Communications and External Relations

Job Family: Communications Management

Time Type: Full time

Most Relevant Skills

Please see the requirements listed above.

Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi. View Citi’s EEO Policy Statement and the Know Your Rights poster.