Content Strategy, Global Communications - Vice President

Citi; Greater London; On-site; GBP 150,000 - 210,000; Full time

Job summary

Citi is seeking a VP of Content Strategy to shape and own major global content initiatives. You will drive content development, data-backed performance analysis, and cross-functional collaboration to elevate the Citi brand across all mediums.

Reporting to the Content Strategy Director, you will integrate strategic thinking with hands-on execution, managing high-visibility projects and elevating our storytelling on a global scale.

Qualifications

• Proven experience in content strategy, corporate communications, or related field.
• Strong writing, editing, and storytelling skills with a portfolio.
• Excellent project management skills with a track record of delivering high-visibility projects.
• Strong analytical skills and ability to use data to measure campaign performance.
• Ability to lead multiple projects across a global, matrixed organization.

Responsibilities

• Lead and manage high-visibility content initiatives from start to finish.
• Develop and execute content strategies that align with enterprise goals.
• Ensure global consistency of messaging and quality across markets.
• Create engaging content across multiple formats and channels.
• Utilize data insights to optimize content performance and ROI.
• Collaborate with internal stakeholders including the creative team to produce integrated work.

Skills

Content strategy

Storytelling

Project management

Data analysis

Cross-functional collaboration

Strategic thinking

Integrity

Job description

Citi's Communications team is looking for a strategic content powerhouse. As our new VP of Content Strategy, you won't just tell stories—you'll build them. You will own some of our most visible global content initiatives, driving everything from content development to data-backed performance analysis. This is a role for a strategic project manager and a creative visionary who can unite teams, elevate our brand across all mediums, and deliver breakthrough work that resonates globally.

Reporting to the Content Strategy Director, your primary responsibilities will include:

• Project Managing High-Visibility Initiatives: Lead and manage key content projects from start to finish, including digital campaigns, print collateral, audio content, and event materials.
• Developing and Executing Content Strategy: Create and implement content strategies that support enterprise-wide goals, ensuring a consistent and compelling narrative across all platforms.
• Ensuring Global Consistency: Partner with teams across the organization to ensure our messaging, and quality standards are upheld in all markets, elevating the work on a global scale.
• Multi-Medium Content Creation: Develop engaging and innovative content across a wide range of formats, adapting the story to the medium for maximum impact.
• Data-Driven Insights: Utilize strong analytical skills to monitor and measure content performance, providing regular insights and recommendations to optimize our approach.
• Collaborating and Partnering: Work closely with internal stakeholders, including the creative team, to produce integrated and impactful bodies of work.

What we’re looking for:

• Proven experience in content strategy, corporate communications, or a related field.
• Strong writing, editing, and storytelling skills, with a portfolio that demonstrates an ability to create compelling narratives for a diverse audience.
• Excellent project management skills with a proven track record of taking high-visibility projects from start to finish.
• Strong analytical skills and experience using data to measure campaign performance and inform content strategy.
• Ability to manage multiple projects simultaneously, and influence partners across a global, matrixed organization.
• A strategic and creative thinker with a passion for elevating work and driving results.
• Integrity, maturity, dependability, and a positive professional attitude.

Job Family Group:

Communications and External Relations

Job Family:

Communications Management

Time Type:

Full time

Most Relevant Skills

Please see the requirements listed above.

Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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