Content Strategy Director

Billion Dollar Boy; Greater London; On-site; GBP 120,000 - 180,000; Full time

Job summary

Billion Dollar Boy is seeking a Content Strategy Director to lead groundbreaking content strategies for major clients in a creator-first world. You’ll advise on scope, timelines and product fit while guiding teams and influencing campaigns beyond standard RTBs.

The role requires a proactive, collaborative leader who coaches others, shapes strategic frameworks, and contributes to agency thought leadership. You will thrive in a fast-paced, client-facing environment with a focus on delivering

Qualifications

• Proven experience creating groundbreaking content strategies for multiple clients.
• Ability to coach others and shape strategic frameworks.
• Track record of leading thought leadership in an agency setting.

Responsibilities

• Devise strategy for client briefs that push creator-led advertising.
• Identify human truths to build innovative creative concepts.
• Produce inspiring briefs with clear direction and human insights.
• Provide dedicated strategic leadership to key clients and run inspiration sessions.
• Attend kick-offs to advise on scope, timelines, and relevant products/services.
• Close the learning loop on campaign performance to explain results.
• Shape strategic processes and frameworks that differentiate the agency.
• Contribute to thought leadership through articles, posts and events.

Skills

Creator marketing

Strategic leadership

Client management

Content strategy

Coaching

Communication

Storytelling

Job description

We are seeking a Content Strategy Director with substantial experience in creating groundbreaking content plans who can devise innovative content that exceed client expectations and introduce them to new ways of winning in the market. You will work closely with key clients, selling them on fresh approaches to content, and providing dedicated strategic leadership outside of standard response-to-briefs (RTBs). You’ll be a dynamic, creative problem-solver who can make new connections and bring a fresh perspective to every project.

We are looking for someone who is collaborative yet independent and proactive. We want a strategic leader who can attend client kick-offs, advise on project scope, and help close the learning loop on campaign performance. If you have a proven track record of coaching others, shaping strategic frameworks, and contributing to agency thought leadership, we encourage you to apply. We are a team that values open, confident, and collaborative individuals.

Responsibilities

• Devise Strategy: Create content strategies for client briefs that push the boundaries of creator-led advertising.
• Articulate Truths: Identify human truths with a creator lens to build innovative creative concepts for clients.
• Write Briefs: Produce inspiring creative briefs that provide clear direction and leverage human insights in the creator space.
• Provide Leadership: Offer dedicated strategic leadership to key clients, providing proactive recommendations and running inspiration sessions.
• Attend Kick-offs: Advise on the scope of briefs, required timelines, and suitable BDB products and services.
• Lead Learning: Help close the learning loop on campaign performance to understand what worked, why, and what to do differently next time.
• Shape Processes: Contribute to shaping and rolling out strategic frameworks and processes that differentiate the agency’s perspective.
• Contribute to Thought Leadership: Participate in agency thought leadership through articles, posts, events, and sharing new perspectives with clients.

Skills & Attributes

• Proven Experience: Significant experience with social and creator marketing and in devising and executing content strategies that meet client objectives and introduce new, practical approaches.
• Briefing Expertise: Proven expertise in writing clear, inspiring creative briefs that leverage human insights.
• Effective Body of Work: A portfolio that demonstrates the ability to inspire, challenge, and make creative leaps.
• Problem-Solving: A dynamic and proven creative problem-solver who connects dots in unexpected ways.
• Collaborative: Proactive and comfortable sharing thoughts to build on ideas.
• Coaching: Established expertise in coaching others and providing guidance to improve work quality.
• Communication: Excellent communication and interpersonal skills.

ABOUT US

Billion Dollar Boy is an award-winning social agency with Creator Instinct®. We’re here to transform how brands grow in a creator world, inspiring them with sharper strategy and creative work designed for the places where people actually are.

Powered by Creator Instinct®, we’ve captured what great creators do naturally & systematically turn cultural energy into commercial impact through structured marketing systems that deliver outcomes.

Since 2014, BDB has partnered with iconic brands, including Heineken, Nike, Unilever, PepsiCo, and L’Oréal. Our agency & our work has been recognized by Cannes Lions, Adweek, AdAge, Campaign, The Drum, Webby, Shorty, and The Global Influencer Marketing Awards.

We’re enabled by our award winning proprietary technology Companion. Which provides us with better intelligence, greater precision, and helps us prove outcomes.

And FiveTwoNine which keeps us connected to qualitative cultural intelligence via a global network of creators. Allowing brands and talent to effectively co-create brand messaging, campaigns, products, and more.

LIFE AT BDB

We’re a social-first, creator-led agency and that energy runs through everything we do. It’s fast-paced, collaborative and always evolving.

You’ll be surrounded by people who care deeply about the work, challenge each other to make it better, and aren’t afraid to think differently.

We work hard, support each other, and genuinely enjoy being together - whether that’s through team moments, creative sessions, or celebrating the wins along the way.

OUR VALUES

• Be Fair, Be Transparent
• Intentional Inclusivity
• Own It
• Work for Tomorrow
• Kindness Over Ego

EQUAL OPPORTUNITY

At Billion Dollar Boy, we don’t just accept change. We lead it. We believe that a diverse, inclusive team is the spark that ignites our best creative work.

To transform how brands grow, we need the strongest convictions and the most daring perspectives. That only happens when we recruit the best talent from every possible background.

When recruiting new employees or when affording our current employees with opportunities for promotion, it means that we will:

• Recruit, develop and retain the most talented people, regardless of their background and make best use of their talents;
• Not discriminate unlawfully against any person;
• Select the best person for the job in terms of qualifications and abilities

Our DEI networks and initiatives give our people a voice, create meaningful conversations, and help us keep improving as a business.

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