Content Specialist

JR United Kingdom; Woking; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading digital marketing agency is seeking a Content Specialist to manage 3 new brands and foster their growth through innovative content strategies. This role involves collaborating with teams to implement effective marketing strategies across various channels while focusing on optimizing performance metrics. The position offers regular travel to Cyprus and flexible working arrangements alongside a competitive holiday allowance.

Benefits

25 days holiday per year plus bank holidays

Flexible working

Private health care

Enhanced maternity and paternity packages

Access to discount and reward portals

Qualifications

• Strong knowledge of current content marketing trends.
• Experience in content writing and ad copywriting.
• Understanding of SEO fundamentals aligned with Google algorithms.
• Experience managing budgets.

Responsibilities

• Assist teams in executing brand strategies.
• Implement brand content marketing strategies across the customer journey.
• Collaborate with agencies to produce high-quality content.
• Analyse web metrics and develop plans to optimise content performance.

Skills

Content marketing trends

Content writing

Ad copywriting

SEO fundamentals

Social media content distribution

Video content ideation

Reporting skills

Budget management

Collaboration

Job description

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Manchester based with regular travel to Cyprus - 1 week per month

Content Specialist / Digital Marketing Agency / International clients / Regular travel to Cyprus 1 week per month / 25 days holiday per year plus bank holidays / Flexible working / Private health care / Enhanced maternity and paternity packages / Access to discount and reward portals

The Content Marketing Specialist will be responsible for 3 brands new to the agency, focusing on growth. You will explore multiple strategies for these brands, working across various attributes and collaborating with different teams. This International Digital Marketing Agency has experienced recent growth and is expanding its service offerings.

Reporting into the Social Media Team Lead, the Content Specialist will:

• Assist teams and stakeholders in executing brand strategies.
• Implement brand content marketing strategies across the customer journey.
• Collaborate with agencies to produce high-quality content and creative assets.
• Deliver engaging content to clients.
• Plan content calendars with agencies.
• Revise and optimise content based on SEO research.
• Analyse web metrics and develop plans to optimise content performance.
• Create content distribution networks with other marketing verticals.
• Perform audits on site usability, content, and branding from a user perspective.
• Publish digital content via a CMS.
• Maintain consistent tone of voice, visual style, and brand adherence across all touchpoints, following brand guidelines.

Requirements:

• Strong knowledge of current content marketing trends.
• Experience in content writing and ad copywriting.
• Understanding of SEO fundamentals aligned with Google algorithms.
• Familiarity with content distribution through social media channels.
• Experience in video content ideation and execution.
• Detailed reporting skills to demonstrate content ROI.
• Ability to work independently and within teams.
• Experience managing budgets.

This role is ideal for someone eager to impact their career and contribute to the growth of clients and brands. Regular travel to Cyprus (1 week per month) is essential to support growth strategies for newly acquired clients. The rest of the time, you'll split your work between their Manchester offices and remote working.

If this opportunity excites you and you're ready for the challenge, apply now.