Content Specialist

JR United Kingdom; Shrewsbury; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A Manchester-based digital marketing agency seeks a Content Specialist focused on three new brands. Responsibilities include implementing brand strategies, collaborating on content production, and optimizing for SEO. The role offers flexible working, private healthcare, and includes regular travel to Cyprus.

Benefits

25 days holiday plus bank holidays

Flexible working

Private health care

Enhanced maternity and paternity packages

Access to discount and reward portals

Qualifications

• Strong knowledge of content marketing trends.
• Experience in content writing and ad copywriting.
• Knowledge of SEO aligned with current Google algorithms.

Responsibilities

• Assist teams in executing brand strategies.
• Implement content marketing strategies across the customer journey.
• Analyze web metrics to assess content success.

Skills

Content marketing

SEO fundamentals

Content writing

Ad copywriting

Social media content distribution

Video content ideation

Reporting skills

Job description

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Manchester based with regular travel to Cyprus - 1 week per month

Content Specialist / Digital Marketing Agency / International clients / Regular travel to Cyprus 1 week per month / 25 days holiday per year plus bank holidays / Flexible working / Private health care / Enhanced maternity and paternity packages / Access to discount and reward portals

The Content Marketing Specialist will be responsible for 3 brands new to the agency, focusing on growth. You will explore multiple directions for these brands, working across various attributes and collaborating with multiple teams. This International Digital Marketing Agency has experienced recent growth and is expanding its services across different areas of the business.

Reporting into the Social Media Team Lead, the Content Specialist will:

• Assist teams and stakeholders in executing brand strategies.
• Implement brand content marketing strategies across the customer journey.
• Collaborate with agencies to produce high-quality content and creative assets.
• Deliver engaging content to clients.
• Plan content calendars with agencies.
• Revise and optimise existing content based on SEO research.
• Analyse web metrics to assess content success and develop optimisation plans.
• Create content distribution networks with other marketing verticals.
• Conduct audits on site usability, content, and branding from a user perspective.
• Publish digital content through a CMS.
• Maintain a consistent tone of voice, visual style, and brand adherence across all touchpoints, following brand guidelines.

Requirements:

• Strong knowledge of the latest content marketing trends.
• Experience in content writing and ad copywriting.
• Knowledge of SEO fundamentals aligned with current Google algorithms.
• Familiarity with social media content distribution.
• Experience with video content ideation and execution.
• Detailed reporting skills to demonstrate content ROI.
• Ability to work independently and within teams.
• Experience managing budgets.

This role is suited for someone eager to impact their career and contribute to the growth of clients and brands. Regular travel to Cyprus (1 week per month) is essential to support growth strategies for newly acquired clients. The rest of the time, you'll split your work between their Manchester offices and remote work.

If this opportunity excites you and you're ready for the challenge, apply now.