Content Specialist

JR United Kingdom; Oxford; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A digital marketing agency based in Manchester is searching for a Content Specialist to enhance their brand strategies across multiple clients, requiring regular travel to Cyprus. This role involves executing innovative content marketing strategies, collaborating with creative teams, and analyzing content performance to drive growth.

Benefits

25 days holiday plus bank holidays

Flexible working

Private health care

Enhanced maternity and paternity packages

Access to discount and reward portals

Qualifications

• Strong understanding of content marketing trends and SEO.
• Experience in content and ad copy writing.
• Proficient in managing budgets and analyzing content ROI.

Responsibilities

• Assist in executing brand strategies and content marketing plans.
• Collaborate with teams to deliver engaging content.
• Analyze web metrics and optimize content based on SEO research.

Skills

Content marketing trends

Content writing

Ad copy writing

SEO fundamentals

Social media distribution

Video content ideation

Reporting skills

Budget management

Job description

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Manchester based with regular travel to Cyrpus - 1 week per month

Content Specialist / Digital Marketing Agency / International clients / Regular travel to Cyprus 1 week per month / 25 days holiday per year plus bank holidays / Flexible working / Private health care / Enhanced maternity and paternity packages / Access to discount and reward portals

The Content Marketing Specialist will be responsible for 3 brands new to the agency, with a focus on growth you will be looking at multiple directions for these brands working across a number of attributes and collaborating with a number of teams. This International Digital Marketing Agency has enjoyed a fair amount of growth recently and as a result is developing it's offering across a number of areas of the business.

Reporting into the Social Media Team Lead, the Content Specialist will:

• Assist teams and stakeholders in ensuring the execution of brand strategies.
• Executing the brand content marketing strategies across the customer lifetime journey.
• Collaborating with agencies to produce high quality content and creative assets.
• Delivering strong, engaging content to clients.
• Planning content calendars with agencies.
• Revising and optimising dated content using information gathered in SEO research.
• Analysing web metrics for overall success of different content and developing plans to optimise them.
• Creating content distribution network with other marketing verticals.
• Performing audits on site usability, usefulness, content, and branding from a user POV
• Publishing digital content through a CMS.
• Ensure content has a consistent tone of voice, visual communication style, and brand adherence across all touch points – working continuously within existing and expanding brand guidelines.

Requirements:

• Strong knowledge of the latest content marketing trends
• Experience with content writing and ad copy writing
• Knowledge of SEO fundamentals, adhering to the latest Google algorithms
• Familiarity with how to distribute content through social media
• Video content ideation and execution
• Detailed reporting skills to demonstrate content ROI
• Ability to work within and groups as well as autonomously
• Experience managing budgeting

This role would suit someone who'd looking to make an impact not only on their career but the development and growth of the clients / brands. It will require regular travel to Cyprus, 1 week per month for the foreseeable future to help drive the growth strategy for these newly acquired clients.

This will be a non-negotiable and therefore should be taken into consideration when applying for this role. The rest of the time you'll split your time between their incredible Manchester offices and working from home.

If this sounds like the ideal opportunity and you'd relish the challenge.