Content Specialist

Knight Frank; London; On-site; GBP 40,000 - 45,000; Full time

Job summary

Join a leading real estate consultancy as a Content Specialist in London, contributing to our exciting website transition. The role involves creating and optimizing web content to enhance user experience and engagement, while implementing effective SEO strategies for better visibility. Ideal for those passionate about digital content and innovation.

Qualifications

• Experience in web content writing and strategy.
• Proficient in using SEO tools like SEMrush and Google Analytics.
• Ability to follow brand guidelines and manage multiple projects.

Responsibilities

• Collaborate on content strategy for product development.
• Write web content focused on user experience.
• Use SEO strategies to enhance website visibility.

Skills

Digital content publishing

SEO best practices

Project management

Data-driven decision making

Creative writing

Tools

SEMrush

Google Search Console

GA4

CMS

Job description

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Who Are We

At Knight Frank, we work responsibly in partnership to enhance people’s lives and environments. Founded in 1896 and headquartered in London, UK, Knight Frank is one of the world's leading independent real estate consultancies. After 128 years we are now located in over 50 Territories, 740+ Offices, 27,000+ People, with 1 Global Network.

Who Are We

At Knight Frank, we work responsibly in partnership to enhance people’s lives and environments. Founded in 1896 and headquartered in London, UK, Knight Frank is one of the world's leading independent real estate consultancies. After 128 years we are now located in over 50 Territories, 740+ Offices, 27,000+ People, with 1 Global Network.

At the heart of all we do are our Clients. A relationship built on trust is vital. As trusted partners in property, we act with integrity and care, understanding our clients’ unique needs and consistently thinking about the bigger picture to provide personalised, clear and considered advice across all areas of property. Through our deep understanding of key markets and sectors – both emerging and established – we are dedicated to meeting and exceeding their property goals.

A true partnership is a balanced one, and our People are passionate about, and committed to, making our business inclusive and diverse. We give every individual the space and opportunity to perform at their best and be recognised for the immense value they bring. We empower everyone to have autonomy in their role and encourage them to use their voice in how we can make a positive impact as a firm and shape the future of real estate, the built environment and the impact on the communities we serve. Our collaborative and engaged teams provide excellent and dedicated client service. In our workplace, opinions are respected, everyone is invited to contribute to the success of our business and innovation, and new ideas are celebrated.

In 2021 we celebrated our 125th anniversary and set out Our Desired Future, cemented in three pillars: People Potential, Client Centricity and always Creating our Future, together. Learn more about what sets us apart here.

About The Role

Knight Frank is looking to hire a Content Specialist to join our Marketing, Communications and Digital department based at our Baker Street HQ.

Role

We have an opportunity for a talented web content writer/specialist to join our Marcomms content team. The content team produce content to support all business units within Knight Frank however, this role works primarily across our website. We’re going through an exciting transition on our website as we migrate to a new CMS and start to invest in our user journeys and this role will work closely with the web & UX teams as well as the Senior Web Content Specialist to ensure that our web content accurately reflects our various services and business lines as well as ensuring that our pages rank (and continue to do so) from an SEO perspective.

Responsibilities

• Work collaboratively to deliver a content strategy perspective throughout the product development process. Influence strategic decisions throughout the product development process to improve the overall experience and ensure consistency across platforms.
• Writing web content with the user experience at its heart.
• Using data to inform and test content choices and communicating those decisions to the business.
• Use SEO strategies to maximise the online visibility of our website.
• Proficient with platforms such as SEMrush, Google Search Console, and GA4 and have experience of tracking keyword performance and optimising content where necessary.
• Use our CMS to upload and manage content across the web.
• Prioritise work according to business priorities.
  
  

Key Experience Required

• Experience in all areas of digital content publishing, planning and editing.
• Proficient with SEO best practice, with the ability to implement digital strategies.
• Experience using data to make data lead strategic decisions.
• Experience working with product teams to maximise the user experience.
• A dual-minded approach: Highly creative but can also be process-driven, think scale, and rely on data to make decisions.
• The ability to follow brand guidelines, experience of using a CMS and editing images, working knowledge of coding HTML, excellent attention to detail and strong project management skills.
  
  

Competitive salary

Please note: this is a Direct Search led by Knight Frank. Applications from recruitment agencies will not be accepted nor will fees be paid for unsolicited CVs, even if provided by PSL agencies.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

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