Content Specialist

JR United Kingdom; Lincoln; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

An expanding international digital marketing agency seeks a Content Specialist to manage content for three new brands. This role focuses on implementing marketing strategies, collaborating on content creation, and analyzing success metrics. With regular travel to Cyprus and a flexible working environment, this position is perfect for someone looking to make an impact.

Benefits

25 days holiday plus bank holidays

Flexible working

Private health care

Enhanced maternity and paternity packages

Access to discount and reward portals

Qualifications

• Strong understanding of digital content landscape and current trends.
• Experience in content creation and advertising copywriting.
• Ability to analyze web metrics and report on content success.

Responsibilities

• Implement content marketing strategies across the customer lifecycle.
• Collaborate to produce high-quality content and creative assets.
• Optimize content based on SEO research and metrics analysis.

Skills

Content Writing

SEO Understanding

Social Media Distribution

Content Marketing Trends

Creative Asset Production

Job description

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Manchester based with regular travel to Cyprus - 1 week per month

Content Specialist / Digital Marketing Agency / International clients / Regular travel to Cyprus 1 week per month / 25 days holiday per year plus bank holidays / Flexible working / Private health care / Enhanced maternity and paternity packages / Access to discount and reward portals

The Content Marketing Specialist will be responsible for 3 brands new to the agency, with a focus on growth. You will be exploring multiple strategies for these brands, working across various attributes and collaborating with multiple teams. This International Digital Marketing Agency has experienced significant growth recently and is expanding its service offerings.

Reporting into the Social Media Team Lead, the Content Specialist will:

• Assist teams and stakeholders in executing brand strategies.
• Implement content marketing strategies across the customer lifecycle.
• Collaborate with agencies to produce high-quality content and creative assets.
• Deliver engaging content to clients.
• Plan content calendars with agencies.
• Revise and optimize existing content based on SEO research.
• Analyze web metrics to evaluate content success and develop optimization plans.
• Create content distribution networks with other marketing verticals.
• Perform audits on site usability, content, and branding from a user perspective.
• Publish digital content via a CMS.
• Maintain consistent tone of voice, visual style, and brand adherence across all touchpoints, following brand guidelines.

Requirements:

• Strong understanding of current content marketing trends.
• Experience in content writing and ad copywriting.
• Knowledge of SEO fundamentals and Google algorithms.
• Experience distributing content through social media channels.
• Ideation and execution of video content.
• Detailed reporting skills to demonstrate content ROI.
• Ability to work independently and within teams.
• Experience managing budgets.

This role is ideal for someone eager to impact their career and contribute to the growth of clients and brands. Regular travel to Cyprus (1 week per month) is essential to support growth strategies for new clients.

Applicants should consider this non-negotiable requirement. The remaining time will be split between their Manchester offices and remote working.

If this opportunity excites you and you’re ready for the challenge, we encourage you to apply.