Content Specialist

HSBC; England; On-site; GBP 1,000; Full time

Job summary

HSBC is seeking a Content Specialist to enhance their global B2B websites, driving insights and engagement. This role involves collaboration with teams across markets to optimize content and ensure alignment with brand strategy. The position requires expertise in content management and experience with enterprise CMS technologies, offering a dynamic opportunity within the Marketing Technology team.

Qualifications

• Managing content on B2B websites globally.
• Delivering insights and reports for content engagement.
• Working with enterprise-level CMS technologies.

Responsibilities

• Manage and improve the B2B website estate across markets.
• Collaborate with stakeholders to maintain site alignment with brand and regulations.
• Drive transformation culture and enhance user experience.

Skills

Content Management

Collaboration

Data-Driven Decision-Making

Tools

Adobe AEM

Sitecore

Optimizely

Job description

Job Title: Content Specialist

Duration: 6 months with a view to go perm

Location: 28/11/2025 with the potential of extensions

Pay Rate: £230.00 PAYE

Role Purpose:

We are seeking a talented Content Specialist to join the Marketing Technology team, a key function within the wider B2B Global Marketing team at HSBC. This role supports the Commercial Banking and Institutional Banking business lines by enhancing digital experiences that drive growth, brand value, and customer satisfaction.

You will play a vital role in managing and improving our global B2B website estate, which spans six sites across nearly 20 markets and receives over 40 million visits annually. As our websites are an essential part of the B2B client buying journey, your work will directly impact customer engagement and overall experience.

Key Accountabilities:

• Work with key business stakeholders to ensure that the sites are up to date and aligned to the needs of our Regulatory frameworks and that we’re reflecting our brand and tone of voice consistently.
• Suggest and implement approaches to make our sites easier to maintain.
• Work with our delivery partners to ensure that we are delivering on our commitments for content and proactively engaging with teams to produce an up to date roadmap.
• Assist in creating customer strategies for delivering and optimising our sites at scale.
• Work collaboratively with regional and local B2B marketing channel leads to identify gaps in our customer experiences to build and launch a range of capabilities to a high standard in line with agreed capabilities, budgets, and timelines.
• Act as an advocate to drive an effective and collaborative transformation culture, encouraging the wider team to embrace new ways of working driven by technology and data.

Knowledge / Experience / Qualifications:

• Proven knowledge and experience managing content on global websites in a B2B environment.
• Proven knowledge delivering reports and insights for content engagement.
• Experience in working with remote stakeholders and delivery teams to deliver outcomes and managing direct and across functional teams, globally, demonstrating strong abilities in promoting an innovative, collaborative, and high-performance culture.
• Experience working with enterprise-level CMS technologies (e.g., Adobe AEM, Sitecore, etc).
• Experience deploying optimisation tools (e.g., Optimizely, Adobe test and target etc).
• Experience translating insights and business outcomes into e-commerce tactics and outcomes.

If you’re looking for a career that will help you stand out, join HSBC, and fulfil your potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Either apply direct! Or please contact me on [e-mail].

Please note, in the event of a high volume of applications for this role, we will not be able to respond to each individual applicant. Unfortunately, if you have not been contacted within 7 days we will not be progressing with your application. Thank you for your understanding.