Content Specialist

JR United Kingdom; City of Edinburgh; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A Manchester-based digital marketing agency seeks a Content Specialist to enhance brand strategies for international clients, including regular travel to Cyprus. The role focuses on content marketing strategies, cross-team collaboration, and producing engaging content to drive brand growth and success. Ideal candidates are eager to impact their careers in a dynamic environment, with flexible working arrangements.

Benefits

25 days holiday per year plus bank holidays

Flexible working

Private health care

Enhanced maternity and paternity packages

Access to discount and reward portals

Qualifications

• Strong knowledge of current content marketing trends.
• Experience in content writing and ad copy creation.
• Understanding of SEO fundamentals aligned with Google’s algorithms.

Responsibilities

• Assist teams in executing brand strategies and implementing content marketing strategies.
• Collaborate with agencies for high-quality content production and delivery.
• Analyze web metrics to assess content success.

Skills

Content Marketing Trends

Content Writing

SEO Fundamentals

Social Media Distribution

Video Content Ideation

Reporting Skills

Budget Management

Job description

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Manchester based with regular travel to Cyprus - 1 week per month

Content Specialist / Digital Marketing Agency / International clients / Regular travel to Cyprus 1 week per month / 25 days holiday per year plus bank holidays / Flexible working / Private health care / Enhanced maternity and paternity packages / Access to discount and reward portals

The Content Marketing Specialist will be responsible for 3 brands new to the agency, focusing on growth by exploring multiple avenues for these brands. The role involves collaborating across teams and working on various attributes. This International Digital Marketing Agency has experienced recent growth and is expanding its services.

Reporting to the Social Media Team Lead, the Content Specialist will:

• Assist teams and stakeholders in executing brand strategies.
• Implement brand content marketing strategies throughout the customer journey.
• Collaborate with agencies to produce high-quality content and creative assets.
• Deliver engaging content to clients.
• Plan content calendars with agencies.
• Revise and optimise content based on SEO research.
• Analyze web metrics to assess content success and plan optimisations.
• Create content distribution networks across marketing channels.
• Perform audits on site usability, content, and branding from a user perspective.
• Publish digital content via CMS.
• Maintain consistent tone of voice, visual style, and brand adherence across all touchpoints, following brand guidelines.

Requirements:

• Strong knowledge of current content marketing trends.
• Experience in content writing and ad copy creation.
• Understanding of SEO fundamentals aligned with Google’s algorithms.
• Familiarity with content distribution via social media.
• Experience in video content ideation and execution.
• Detailed reporting skills to demonstrate content ROI.
• Ability to work independently and within teams.
• Experience managing budgets.

This role is ideal for someone eager to impact their career and contribute to the growth of clients and brands. Regular travel to Cyprus (1 week/month) is essential to support growth strategies for newly acquired clients. The rest of the time, work will be split between Manchester offices and remote working.

If this sounds like the perfect opportunity, and you’re ready for the challenge, apply now.