Content & Social Media Manager

Love Lemonade; St Albans; On-site; GBP 30,000 - 50,000; Full time

Job summary

Join a dynamic fashion team as a Content & Social Media Manager, where creativity meets strategy! In this exciting role, you'll develop innovative content strategies and manage social media platforms to drive brand growth. Collaborate with talented photographers and influencers to create compelling visuals that resonate with our audience. With a focus on analytics, you'll optimize performance and foster an engaged online community. This is a fantastic opportunity to shape the voice and visual identity of a fast-growing brand in the fashion industry. Let your creativity shine and make a significant impact in this vibrant role!

Benefits

Competitive salary and benefits package

Opportunities for career growth

Collaborative team environment

Discounts on brand products

Qualifications

• 3+ years of experience in content and social media management for fashion brands.
• Strong understanding of social media algorithms and trends, especially Instagram and TikTok.

Responsibilities

• Develop and implement a comprehensive content strategy aligned with brand objectives.
• Create and oversee compelling content for digital platforms like Instagram and TikTok.
• Use analytics tools to track campaign success and provide actionable recommendations.

Skills

Content Creation

Social Media Management

Storytelling

Project Management

Analytical Skills

Communication Skills

Tools

Meta Business Suite

Google Analytics

Canva

Adobe Suite

Job description

Job Specification: Content & Social Media Manager – Love Lemonade

Position Title: Content & Social Media Manager

Location: St Albans

Reporting To: Marketing Director

Employment Type: Full-Time

About the Role

We are seeking a creative, strategic, and trend-savvy Content & Social Media Manager to join our dynamic fashion team. You will be responsible for developing and executing innovative content strategies, managing our social media platforms, and driving brand growth across digital channels. This role offers the opportunity to shape the voice and visual identity of a fast-growing fashion brand, ensuring it resonates with our target audience and aligns with current industry trends.

Key Responsibilities

1. Content Creation & Management:

• Develop and implement a comprehensive content strategy that aligns with the brand’s objectives.
• Plan, create, and oversee compelling photo, video, and written content for all digital platforms (e.g., Instagram, TikTok, Facebook, Pinterest, LinkedIn).
• Collaborate with photographers, videographers, stylists, and designers to produce high-quality visuals.
• Ensure all content reflects the brand’s tone, values, and aesthetic.
• Develop, manage, and execute social media calendars for all platforms.
• Optimize content for platform-specific performance (e.g., Reels, Stories, posts, Pins).
• Monitor and analyze engagement metrics, adjusting strategies to improve performance.
• Foster and grow an engaged online community by responding to comments, DMs, and interacting with influencers and followers.
• Research and stay ahead of emerging trends, hashtags, and platform updates.

Influencer Marketing & Collaborations:

• Identify and collaborate with fashion influencers, content creators, and brand ambassadors to amplify brand reach.
• Negotiate partnerships, gifting, and campaign deliverables in alignment with marketing goals.

Analytics & Reporting:

• Use analytics tools (e.g., Meta Business Suite, Google Analytics) to track campaign success and social media performance.
• Provide regular reports on ROI, growth, engagement, and other KPIs, with actionable recommendations.

Qualifications & Skills

• Proven experience (3+ years) managing content and social media for a fashion or lifestyle brand.
• Strong understanding of social media platforms, algorithms, and trends, especially Instagram and TikTok.
• Exceptional content creation and storytelling skills, with a portfolio of past work.
• Proficiency in design tools like Canva, Adobe Suite, or similar.
• Strong project management and organizational skills, with the ability to meet tight deadlines.
• Analytical mindset, comfortable with data and deriving insights to optimize strategies.
• Excellent written and verbal communication skills.

Preferred:

• Experience working with e-commerce brands or Shopify.
• A strong personal interest in fashion and understanding of industry dynamics.
• Existing relationships with influencers, photographers, and stylists.
• Video editing skills for short-form content (e.g., TikTok or Reels).

What We Offer:

• Competitive salary and benefits package.
• Opportunities for career growth and professional development.
• A collaborative and creative team environment.
• Discounts on brand products.

To Apply:

Please submit your CV, cover letter, and a portfolio or examples of past content work to [e-mail]

Let your creativity shape the future of fashion with us!