Content & Social Media Manager

Creative Recruitment; Greater London; Hybrid; GBP 35,000 - 40,000; Full time

Job summary

Creative Recruitment is seeking a Content & Social Media Manager for a fast-growing, design-led D2C brand in London. You’ll own Instagram and TikTok end to end, shaping the content calendar and turning product launches into content people want to watch and share.

The role blends strategy, storytelling and hands-on content creation with an in-house team and external partners. You’ll be based in London with a Shoreditch focus, working a mix of on-site and remote days.

Qualifications

• 1–3+ years of social media management experience.
• Strong Instagram and TikTok knowledge.
• Experience with design, interiors, lifestyle, fashion, beauty, hospitality or premium consumer brand.
• Portfolio showing original ideas and social-first storytelling.
• Confident creating content on a phone.
• Strong writing and tone-of-voice judgement.
• Experience briefing and directing creative partners.
• Understanding of organic audience growth and engagement.
• London-based or nearby, with Shoreditch availability 3 days per week.

Responsibilities

• Own Instagram and TikTok strategy, publishing, community and organic growth.
• Plan monthly content across launches, seasons and brand moments.
• Create original social-first concepts and repeatable content series.
• Lead mobile-first content creation and creative briefs for teams.
• Direct designers, photographers and videographers; guide concept and direction.
• Collaborate on creator and influencer partnerships.
• Develop captions, scripts and brand tone of voice.
• Provide social reporting, testing and recommendations; use AI in workflows.
• Support Pinterest development.

Skills

Instagram & TikTok management

Mobile-first content creation

Creative storytelling & copywriting

Briefing and directing creatives

AI-assisted ideation & production

Tools

Social media analytics tools

Camera/phone content setup

AI content tools

Job description

Content & Social Media Manager

London, Shoreditch

£35,000-£40,000

Freelance / Fixed-term or Permanent

Minimum 3 days onsite with 2 remote (London based)

We’re hiring a Content & Social Media Manager for a fast-growing, design-led D2C brand.

This is an ideas-led role combining social media strategy, creative storytelling and hands-on content creation.

You’ll own Instagram and TikTok end to end, shaping the content calendar, developing repeatable formats and turning product launches, collaborations, events and behind-the-scenes moments into content people want to watch and share.

You’ll work with an in-house designer, junior marketer, photographers, videographers and external creative partners. You’ll own the idea, brief, story and creative direction.

What you’ll own:

• Instagram and TikTok strategy, publishing, community and organic growth
• Monthly content planning across launches, seasons and brand moments
• Original social-first concepts and repeatable content series
• Mobile-first content creation
• Creative briefs for designers, photographers and videographers
• Creator and influencer collaborations
• Captions, scripts and brand tone of voice
• Social reporting, testing and creative recommendations
• Using AI across ideation, research, scripting, reporting and production
• Supporting the continued development of Pinterest

What we’re looking for:

• 1 - 3+ years of social media management experience
• Strong Instagram and TikTok knowledge
• Experience with a design, interiors, lifestyle, fashion, beauty, hospitality or premium consumer brand
• A portfolio showing original ideas and social-first storytelling
• Confidence creating content on a phone
• Strong writing and tone-of-voice judgement
• Experience briefing and directing creative partners
• Understanding of organic audience growth and engagement
• Practical experience using AI within creative and operational workflows
• London-based or nearby, with availability to work from Shoreditch at least 3 days per week

This is not a pure scheduling, community management or paid social role. You’ll need to bring ideas, lead the content direction and create regularly.