Content/PR Manager

TN United Kingdom; Belfast; On-site; GBP 35,000 - 55,000; Full time

Job summary

An ambitious and award-winning agency is seeking a highly organized Content & PR Manager to lead communication campaigns and influencer strategies. In this key role, you will develop audience-focused content strategies, create engaging materials, and build strong relationships with clients and media. You will work closely with multidisciplinary teams to ensure alignment with brand guidelines and audience insights. If you are passionate about content and PR, and thrive in a dynamic environment, this is the perfect opportunity for you to make a significant impact.

Qualifications

• 4+ years of experience in content and PR management, preferably in an agency.
• Strong relationships with media contacts and a good understanding of digital trends.

Responsibilities

• Develop and implement content strategies in collaboration with various teams.
• Manage influencer projects and build relationships with media and bloggers.

Skills

Content Strategy

Public Relations

SEO

Digital Media

Influencer Management

Project Management

Education

3rd Level Qualification

Job description

Content/PR Manager

This is a key role within an ambitious and friendly award-winning agency. You will be a highly organized, motivated, and self-directed Content & PR Manager. The role involves planning, implementing, and evaluating communication campaigns, including digital content, website, PR, and activations.

You will work with the SMT, Head of Account, Agency Digital Lead, and Creative Content Lead to identify clients’ Content and PR needs and develop strategic and tactical solutions. You will direct multidisciplinary teams and work closely with clients to build relationships based on respect and trust.

Main Tasks:

1. Content:
2. Develop audience-focused content strategies with the Client Services team, Agency Digital Lead, and Creative Content Lead.
3. Create high-quality, engaging content in collaboration with the Creative Studio team and external partners, ensuring alignment with brand guidelines and audience insights.
4. Lead content for specific clients or areas, including long-form and web copy.
5. Identify content opportunities proactively to support the wider Client Services team.

Influencer Management:

1. Shape the agency’s approach to influencer collaborations.
2. Work with the Client Service team to define influencer strategies.
3. Identify and build relationships with influencers, negotiate rates, and manage agreements.
4. Manage influencer projects alongside the Creative Production Manager and team.

PR:

1. Develop the agency’s PR offerings and strategies based on KPIs.
2. Build relationships with media, journalists, and bloggers.
3. Write and publish press releases, newsletters, blogs, and other materials, following SEO best practices.
4. Monitor performance using data and insights and stay updated on social and online trends.
5. Conduct competitor monitoring and social listening.
6. Create strategic plans for the agency.

Activations:

1. Contribute to activation briefs supporting client needs.
2. Manage external activation companies in collaboration with the Creative Production Manager and teams.

Requirements:

• 3rd level qualification.
• At least 4 years’ experience, preferably in an agency.
• Strong relationships with media contacts.
• Good understanding of digital media, SEO, PPC, social media, and content trends.
• Deep knowledge of content and PR processes, working with creative teams.
• Ability to develop briefs with insights from research and previous campaigns.
• Coordination with Creative Studio/Partners for creative production.

Qualities:

• Strategic thinking and holistic problem-solving skills.
• Excellent listening, questioning, and communication skills.
• Strong report writing, presentation, and verbal skills.
• Effective project management and attention to detail.
• Problem-solving and decision-making abilities.
• Passion for evolving content and PR expertise.

If you are interested, please click the APPLY button below. We look forward to reviewing your application.