Content Operations Manager

John Wiley & Sons, Inc.; Bognor Regis; Hybrid; GBP 35,000 - 65,000; Full time

Job description

Location: London, Oxford, or Bognor Regis, GBR (Hybrid opportunity - 8 days/month office expectation)

Our mission is to unlock human potential. We welcome you for who you are, the background you bring, and we embrace individuals who get excited about learning. Bring your experiences, your perspectives, and your passion; it’s in our differences that we empower the way the world learns.

We are seeking a dynamic and strategic Content Operations Manager to join our Brand Content Team. In this role, you will be responsible for helping to ensure that the brand content strategy connects to the line of business content strategies across the marketing organization. You will play a key part in ensuring that our content marketing programs drive brand awareness through integration but also resonate with specific lines of business and customer segments. You will work closely with various teams across the marketing organization to plan, deliver, and optimize content across multiple channels, driving performance and integrating seamlessly into broader campaigns.

How you will make an impact:

• Content Strategy Management: Lead the planning and execution of brand and line of business content strategies in collaboration with different content marketing teams to ensure alignment with overall brand messaging and marketing goals.
• Cross-Functional Collaboration: Collaborate across the marketing organization, including brand, product, and demand generation teams, to understand content needs, develop content plans, and integrate content strategies into larger marketing campaigns.
• Content Delivery & Optimization: Oversee the end-to-end content delivery process, ensuring timely execution, track performance metrics, and optimizing content for various channels and audiences.
• Campaign Integration: Work closely with campaign managers to integrate content into broader marketing initiatives, ensuring consistency and alignment with campaign objectives.
• Communication & Influence: Serve as a key communicator and influencer within the organization, effectively advocating for content marketing strategies and guiding cross-functional teams toward cohesive content initiatives.
• Project Management: Manage content projects from ideation to execution, ensuring timelines, budgets, and deliverables are met, while adapting to changing priorities and business needs.
• Performance Tracking & Reporting: Work with our analytics team to improve our content tracking capability across marketing. Monitor the effectiveness of content initiatives, leveraging data and analytics to report on performance and inform future strategies.

What we look for:

• Experience: Proven track record of managing content marketing strategies across multiple channels and audiences.
• Skills: Strong project management skills, with the ability to manage multiple projects simultaneously. Excellent communication and influencing skills, with the ability to work collaboratively across different teams and levels within the organization.
• Strategic Mindset: Demonstrated ability to think strategically about content marketing, with an understanding of how to align content with broader brand and marketing goals.
• Analytical Acumen: Experience with performance tracking and analytics to measure content effectiveness and drive optimization.
• Adaptability: Ability to adapt in a changing environment, with strong problem-solving skills and a proactive approach to overcoming obstacles.
• Education: Bachelor’s degree in marketing, Communications, Business, or a related field.

When applying, please attach your resume/CV to be considered.

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