Content Marketing Specialist (Pension and Investment)

TN United Kingdom; London; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

An established industry player seeks a talented Content Marketing Specialist to enhance their investment content strategy. This pivotal role involves crafting engaging content that resonates with diverse audiences while supporting brand objectives. Your expertise in pensions and investments will be crucial in simplifying complex concepts and delivering impactful messages. Join a dynamic team that values collaboration and creativity, and contribute to a workplace that champions inclusivity and growth. If you're passionate about content marketing and looking to make a difference in the financial services sector, this opportunity is perfect for you.

Benefits

28 days annual leave plus bank holidays

Up to 14% employer-matching pension scheme

Private medical insurance

Qualifications

• Strong background in content marketing within financial services.
• Excellent writing and editing skills with experience in similar roles.

Responsibilities

• Plan and deliver investment content aligned with marketing strategies.
• Collaborate with teams to optimize content effectiveness.

Skills

Content Marketing

Writing and Editing

Pensions Knowledge

Organizational Skills

Data Analysis

Education

Degree in Marketing or Communications

Journalistic Background

Job description

Content Marketing Specialist (Pensions and Investment), London

Client: Royal London

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: 22f389c2178b

Job Views: 3

Posted: 02.05.2025

Expiry Date: 16.06.2025

Job Description:

Job Title: Content Marketing Specialist (Pensions and Investment)

Contract Type: Permanent

Location: Edinburgh, Alderley Edge or London

Working style: Hybrid 50% home/office based

A newly created position is available for a Content Marketing Specialist experienced in pensions and investments-related content marketing planning and delivery. The role involves building out our investment content strategy and executing content plans to support our Brand & Marketing strategy and trading objectives.

The responsibilities include creating compelling content in various formats, collaborating with marketing teams to deploy content, and measuring its effectiveness. The role also entails working closely with other business areas, including Royal London Asset Management, to repurpose relevant content.

The ideal candidate has a strong background in content marketing within the financial services industry.

About the role

• Plan, develop, and deliver investment content aligning with the marketing plan, using appropriate formats and media.
• Ensure content activities support new business targets and strategic objectives, including brand building.
• Manage day-to-day content planning and delivery, identifying themes for adviser, customer, and employer audiences.
• Utilize data and insights to test, learn, and optimize content.
• Collaborate on cross-functional projects to support major campaigns and initiatives.
• Identify and manage internal specialists and external suppliers, including agencies and freelancers, to support content activities.
• Partner with other business areas to identify opportunities and develop compelling messages and content.

About you

• Excellent writing and editing skills; experience in a similar role or journalistic background preferred.
• Experience creating content for various formats and audiences, including promotional and thought leadership content.
• Good knowledge of pensions and investments, with the ability to simplify complex concepts.
• Understanding of FCA regulations relevant to content.
• Strong planning and organizational skills.
• Self-motivated, independent worker capable of hitting the ground running.

About Royal London

We’re the UK’s largest mutual life, pensions, and investment company, offering protection, long-term savings, and asset management products and services.

We foster an inclusive, responsible, enjoyable, and fulfilling workplace, guided by our Spirit of Royal London values: Empowered, Trustworthy, Collaborate, Achieve.

Our employee benefits include 28 days of annual leave plus bank holidays, up to 14% employer-matching pension scheme, and private medical insurance. Details of all benefits are available on our website.

Inclusion, diversity, and belonging

We celebrate and value diverse backgrounds and cultures. Our diverse perspectives enhance our skills and are recognized and respected across the organization.