Content Marketing Specialist

Content Marketing Specialist

Are you at the cutting-edge of content, marketing, social media, and brands? Are you interested in technology, with your finger on the pulse of current affairs and trends?

As SMG’s Content Marketing Specialist, you will support all content and marketing output with a focus on brand awareness, lead generation, and customer engagement. This includes strategies for blogs, reports, webinars, direct-mail marketing communications, and social media support.

Why work at SMG?

SMG is a leading experience management (XM) provider serving restaurants, retailers, and other multi-location consumer businesses by transforming how brands utilize customer and employee insights.

With a rich 30-year history, SMG combines an enterprise software platform with professional services to help brands generate new revenue, grow existing revenue, reduce detractors, and improve operational efficiencies. Following our 2024 acquisition of Bulbshare, we also enable the world’s leading organizations to grow through real-time customer collaboration by building mobile-first customer communities in over 30 markets worldwide, facilitating quick and effective insights, ideation, and advocacy.

We offer our talent a work-hard, fun environment, fostering a fulfilling and exciting workplace. Our teams are composed of smart, talented, curious individuals who love a challenge. We cultivate a values-driven culture where we connect, collaborate, and co-create.

Our company is remote-first (fully remote), offering unlimited PTO, tech support, company sick pay, and a diverse, friendly team that will support and challenge you. We are proud to be an equal opportunity employer, celebrating diversity and creating an inclusive environment where all colleagues feel a sense of belonging, are respected, and have equal access to opportunities and resources.

What we need in this role

A wordsmith, content powerhouse, and analytical thinker with industry trend awareness. You are a marketing all-rounder focused on content creation, including video, sharp copy, webinars, and podcasts. You distribute, monitor, and optimize content using data. With a background in marketing or communications, you bring hands-on experience and a creative, disruptive mindset.

• Exceptional copywriting skills
• Expertise in video editing, graphic design, and short-form content creation
• Proven experience in digital and content marketing, distribution, and social media advertising
• University degree in Marketing, Communications, or related field
• Strong knowledge of social media trends, KPIs, and content strategies
• Hands-on experience with content management
• Ability to tailor messaging for different social media platforms
• Strong analytical and multitasking abilities

What you’ll need to succeed

• Develop and lead a monthly webinar program to drive brand awareness and lead generation, collaborating with industry experts, managing the full lifecycle from guest sourcing to post-event analysis
• Build and execute a monthly podcast strategy, from guest sourcing to promotion and performance analysis
• Create industry-leading blogs, videos, reports, and case studies, collaborating with the Social Media Manager to produce engaging video content
• Support thought leadership through PR content, infographics, and social media assets, applying SEO best practices
• Use data-driven insights to optimize content distribution and engagement, conduct competitor analysis, and grow newsletter sign-ups, web traffic, and social media interactions

To learn more about SMG and our solutions, visit www.smg.com.