Content Marketing Specialist

Timberwise (UK) Ltd; England; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A family-run specialist construction business is seeking a Content Marketing Specialist to enhance their online presence through effective content creation and SEO strategies. The role requires a minimum of 1-2 years of experience in content writing, excellent written skills, and the ability to work with various digital marketing tools. Flexible working conditions are offered, with a mix of in-office and remote work.

Benefits

Company Pension (Royal London)

Life Assurance (B&C)

Health Care Cash Plan (Healthshield)

Wellbeing Programme

Support and Training

22 days holiday per year

Great Team Spirit

Qualifications

• Minimum 1 to 2 years experience in content writing or similar role.
• Excellent written English - clear, creative, and engaging.
• Proven ability to increase search engine rankings using white hat techniques.

Responsibilities

• Create compelling content in brand voice.
• Monitor and report on competitor activity.
• Carry out keyword research and plan content.

Skills

Content creation

SEO optimization

Social media marketing

Analytical skills

CMS experience

Tools

Wordpress

Google Business Profiles

Job description

Overview

Timberwise is a family run specialist construction business located throughout England, Wales and Scotland that has been trading for over 50 years. The company aspires to improve people’s lives through a range of property preservation services from basement waterproofing to timber treatments. Timberwise prides itself on the values of honesty, integrity, reliability and teamwork. The company offers a fantastic work environment and believes that people are what make the difference in the business.

We are looking for an energetic and self-motivated Content Marketing Specialist on a full time, permanent basis, to join our growing marketing team. If you’re an ambitious individual who wants to further their career in digital marketing then we want to work with you.

Work location is flexible - 2 days / week in the office and 3 days / week WFH

General Role Description

Improve our presence on answer engines and search engines in order to grow traffic for Timberwise. Through content creation and search engine / AI optimisation grow the number of visits and leads from our on-line channels to support our growth plans.

The role includes content writing, link building and social media optimisation.

Key Tasks & Responsibilities

• Create compelling content in brand voice: blogs, press releases, case studies, whitepapers, emails, and more.
• Monitoring and creating reports on competitor activity, including suggested improvements to outperform competition.
• Carrying out keyword research and planning content.
• Ensuring content strategies are followed and opportunities identified.
• Reading industry blogs to ensure best practice implementation and on-going techniques are used.
• Continual optimisation of UX.
• Implementation of a conversion rate optimization strategy for lead generation.

As the Content Specialist you will have

• A passion for the written word with experience producing technical and creative written content for on-line and off line audiences.
• Ability to adapt tone and style for different channels (B2B / B2C).
• Excellent written English - clear, creative, and engaging.
• Minimum 1 to 2 years previous experience in a content writing or similar role.
• Experience using CMS’ such as Wordpress.
• Experience working with and optimising Google Business Profiles for local search.
• Knowledge of social media marketing (Linkedin, TikTok & Instagram).
• Proven ability to increase and influence search engine rankings using white hat techniques.
• The ability to use initiative, and plan and prioritise workload to meet set deadlines.

Benefits

• Family Company
• Company Pension (Royal London)
• Life Assurance (B&CE)
• Health Care Cash Plan (Healthshield)
• Wellbeing Programme
• Support and Training (winner of the PCA Training and Staff Development Award 2023)
• 22 days holiday per year
• Great Team Spirit