Content Marketing Manager- Relocation to London, Amazon Business EU

Amazon; London; On-site; GBP 45,000 - 75,000; Full time

Job summary

An innovative firm is seeking a Content Marketing Manager to enhance engagement through strategic content creation and localization for the French market. This role requires a strong writer with expertise in digital marketing and analytics, capable of developing comprehensive strategies that resonate with diverse customer segments. You will collaborate closely with cross-functional teams to optimize content across multiple channels, ensuring alignment with business objectives. Join a dynamic team that values creativity and strategic thinking, and help redefine how businesses engage with their customers in the B2B space.

Qualifications

• 5+ years of marketing experience with a focus on content creation.
• Proven track record in managing multi-channel marketing campaigns.

Responsibilities

• Develop and execute content marketing strategies aligned with business goals.
• Manage content creation and distribution across various channels.

Skills

Content Creation

Digital Marketing

Strategic Thinking

Analytics

Bilingual (English/French)

Education

Bachelor's Degree in Marketing or related field

Tools

Salesforce

Pardot

Job description

Content Marketing Manager - Relocation to London, Amazon Business EU

This job requires relocation to London. Amazon will provide relocation support for the successful candidate.

Amazon Business is seeking an enthusiastic and self-directed Content Marketing Manager for France to work closely with Amazon Business stakeholders to create and localize marketing content (blogs, customer stories, videos, webinars, event messaging, etc.) designed to increase engagement with prospects and customers across various stages of the buyer’s journey. This includes developing value propositions and key messaging frameworks by (sub)vertical/industry and solution. The role involves working in a highly matrixed organization, partnering with the EU marketing teams to identify and implement strategies to increase adoption of solutions by different customer segments via multiple channels.

The ideal candidate is a strong writer, fluent in both English and French, capable of building trust through performance and relationships, and able to think strategically and analytically about customer challenges and messaging. They will assess content gaps and create assets to fill those gaps for the French market. The candidate should have a proven track record of delivering results efficiently and effectively.

You will be part of the Amazon Business EU Marketing team, responsible for messaging in France, working closely with product marketing and marketing partner teams, including digital, field, and regional marketing.

This role is based in London, UK, with a requirement to be present in the office 5 days a week.

Key job responsibilities

1. Develop and execute comprehensive content marketing strategies aligned with business objectives and customer needs.
2. Manage end-to-end content creation and distribution across multiple channels (blog, social, email, web, sales enablement, B2B events).
3. Lead data-driven content optimization through analytics and testing.
4. Manage editorial calendar and content production workflow.
5. Drive thought leadership initiatives through white papers, case studies, and industry research.
6. Align customer journeys with relevant content, campaigns, activities, and initiatives for each solution, ensuring cross-functional alignment within Amazon Business.
7. Identify and package relevant marketing materials based on customer journey maps to facilitate procurement lifecycle progression.
8. Apply content and product marketing best practices for each customer segment, improving the customer experience across channels and teams, including localization efforts.
9. Maintain clear and regular communication with stakeholders regarding content activities, goals, and results, including detailed updates and KPIs during business reviews.
10. Assess content gaps and develop assets to address them, demonstrating a strong record of timely and effective results.

About the team

We operate at the intersection of tech and retail in the B2B space, developing innovative procurement solutions to help businesses thrive. Our goal is to be the most recognized and preferred partner for smart business buying, serving a diverse range of customers from professionals to large institutions. We are reinventing how we display products, price them, and enhance the customer experience.

Minimum qualifications

• 5+ years of professional marketing experience (non-internship).
• Experience in content creation and distribution across multiple channels.
• Experience creating visual assets for digital, mobile, and social media.
• Experience designing, executing, and scaling cross-functional marketing programs.
• Native French speaker.
• Business fluent in English.

Preferred qualifications

• Experience managing multi-territory campaigns.
• Knowledge of digital marketing timelines and processes.
• Experience leading marketing campaigns from concept to completion.
• Experience working with cross-functional marketing and creative teams.
• Basic knowledge of Salesforce and Pardot (preferred).

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