Content Marketing Manager (Fixed term contract - 12 months)

Keyloop; Reading; On-site; GBP 35,000 - 55,000; Full time

Job description

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Keyloop bridges the gap between dealers, manufacturers, technology suppliers and car buyers.

We empower car dealers and manufacturers to fully embrace digital transformation. How? By creating innovative technology that makes selling cars better for our customers, and buying and owning cars better for theirs.

We use cutting-edge technology to link our clients' systems, departments and sites. We provide an open technology platform that's shaping the industry for the future. We use data to help clients become more efficient, increase profitability and give more customers an amazing experience. Want to be part of it?

The Content Marketing Manager role requires a highly-driven, creative and strategic individual to work collaboratively within the content team to achieve an ambitious B2B content marketing strategy.

This is very much a hands-on, fast-paced role and the ideal candidate will be empowered to make a significant contribution to lead and demand generation. With a customer and Experience-First mindset, they'll develop and execute compelling and effective marketing content that drives engagement and pipeline generation at all stages of the sales funnel.

This role brings a great opportunity for an experienced content marketing manager to make an impact.

Key Responsibilities

• Support in the creation and development of a strong content marketing strategy that supports new business, up-sell, cross-sell and retention campaigns across multiple owned and paid channels.
• Produce content that adapts to all audiences across a number of materials including sales decks, video scripts, web pages, emails, social, infographics, advertising, whitepapers, podcast scripts, blogs and newsletters. As a team, you'll confidently select the most effective channel for each type of collateral and campaign.
• Work within the team to develop an effective multi-channel thought leadership content programme that drives top of the funnel demand generation.
• Collaborate with other marketing functions such as Digital and Marketing Operations to optimise and boost performance of SEO, paid search, social media and website traffic.
• Contribute to KPIs and continually test, measure and report on performance. Evolve actions based on data.
• Work within the team to plan a calendar of content requirements by channel. Work to SLAs to manage workload and provide optimum service to stakeholders.
• Act as the conduit between content and Product Marketing to ensure optimum product information is supplied to the team to create compelling narrative. Support the development of buyer personas by customer type to enable targeted and personalised marketing content.
• Understand and align content to service wider go-to-market functions such as sales and product launches.
• Confidently create alternative forms of marketing knowing which platform suits different kinds of content and measure results.
• Contribute to and work within our tone of voice guidelines and ensure compliance company-wide.
• Continually expand knowledge and collaborate within the team to develop content ideas that deliver fresh narrative that has impact.
• Manage and maintain version control of all sales collateral within our content management platform.

Skills and Knowledge

• At least 5+ years experience in managing B2B lead and demand generating content across all on and offline channels. Automotive industry knowledge and experience is preferable.
• Deep understanding of effective content type by audience and channel.
• Strong copywriting and editing skills, an excellent ability for storytelling and structure. Confident in being Keyloop's guardian of tone of voice and style.
• A high level of attention to detail is essential.
• Self-motivated and highly organised with an ability to plan and manage several projects and tasks at the same time.
• Analytical thinker with a keen eye for insight and reporting that will drive and improve performance.
• A collaborative team player, determined and strategic in their approach yet focused on content delivery excellence.

Why join us?

We're on a journey to become market leaders in our space - and with that comes some incredible opportunities. Collaborate and learn from industry experts from all over the globe. Work with game-changing products and services. Get the training and support you need to try new things, adapt to quick changes and explore different paths. Join Keyloop and progress your career, your way.

An inclusive environment to thrive

We're committed to fostering an inclusive work environment. One that respects all dimensions of diversity. We promote an inclusive culture within our business, and we celebrate different employees and lifestyles - not just on key days, but every day.

Be rewarded for your efforts

We believe people should be paid based on their performance so our pay and benefits reflect this and are designed to attract the very best talent. We encourage everyone in our organisation to explore opportunities which enable them to grow their career through investment in their development but equally by working in a culture which fosters support and unbridled collaboration.

Keyloop doesn't require academic qualifications for this position. We select based on experience and potential, not credentials.

We are also an equal opportunity employer committed to building a diverse and inclusive workforce. We value diversity and encourage candidates of all backgrounds to apply.