Content Marketing Manager

Jonathan Lee Recruitment Ltd; Shrewsbury; Hybrid; GBP 38,000 - 45,000; Full time

Job summary

A leading recruitment agency in Telford is seeking a Strategic Content Marketing Manager to develop tailored content strategies. The ideal candidate will have extensive B2B marketing experience and a strong customer focus, overseeing impactful campaigns. This role offers a salary up to £45k and hybrid working arrangements, providing a dynamic environment for a skilled content marketer.

Benefits

25 days holiday plus bank holidays

Pension scheme

Ongoing professional development

Flexible working hours

Work wear allowance

Qualifications

• Proven experience in a B2B marketing or content strategy role, preferably in a solutions-based environment.
• Strong commercial awareness and a customer-first mindset.
• Excellent communication and copywriting skills, with a clear and concise tone.

Responsibilities

• Conduct comprehensive research to understand target markets and customer pain points.
• Develop UK-specific marketing strategies aligned with business objectives.
• Produce high-quality, impactful marketing content across various formats.

Skills

B2B marketing experience

Content strategy expertise

Excellent communication skills

Strong commercial awareness

Job description

Overview

Are you a commercially-minded marketer who thrives on developing and delivering targeted, solution-led content strategies? We're looking for a Strategic Content Marketing Manager to join our client's team in Telford, supporting the growth of specific market segments in close collaboration with sales teams. Paying up to £45k with a hybrid set up this is an excellent opportunity for Strategic Content Marketer to manage end to end projects.

Responsibilities

• Conduct comprehensive research to understand target markets, customer pain points, and industry trends.
• Analyse competitors to identify opportunities for differentiation and market positioning.
• Identify innovative approaches and leverage industry trends.
• Develop UK-specific marketing strategies aligned with business objectives and global priorities.
• Create detailed campaign plans tailored to target markets, focused on brand awareness, lead generation and customer engagement.
• Produce high-quality, impactful marketing content, including articles, emails, white papers, case studies, webinars, trade show booth concepts, press releases, and social media posts.
• Proactively project manage campaigns to ensure they are executed on time and within budget.
• Monitor campaign performance and provide actionable insights to optimise future efforts.
• Work closely with global market coordinators, local sales teams, and marketing operations to ensure strategies and content align.
• Act as a bridge between local marketing needs and global marketing initiatives.
• Develop and leverage relations with relevant trade associations and industry groups to amplify content reach.
• Identify opportunities to attend or contribute content for association-led events, conferences, and webinars.

What We're Looking For

• Proven experience in a B2B marketing or content strategy role, preferably in a solutions-based environment.
• You will come from a Technical based industry.
• Strong commercial awareness and a customer-first mindset.
• Excellent communication and copywriting skills, with a clear and concise tone.
• Ability to manage multiple projects and priorities simultaneously.
• Comfortable working independently but collaborative in nature - especially with sales and global teams.
• This is a stand alone role managing projects rather than a team.

What’s on Offer

• A salary up to £45k per annum
• Hybrid working - 2 days in the office and 3 days at home.
• Supportive and collaborative team environment
• Opportunities to work on high-impact campaigns in focused market areas
• Ongoing professional development and training
• 25 days holiday plus bank holidays
• Work wear allowance.
• Pension scheme
• EAP programme to support mental health
• Benefits programme via BHSF, financial support, high street vouchers and discounts.
• Flexible working hours between 8am - 5pm.

Location

This role is based in Telford, offering a fantastic opportunity to work in a vibrant and accessible location.

How to Apply

If this Content Marketing Manager role sounds like the perfect fit for your skills and ambitions, don't wait! Apply now to join a company where your creativity and expertise will drive success and innovation.

Your CV will be forwarded to Jonathan Lee Recruitment, a leading engineering and manufacturing recruitment consultancy established in 1978. The services advertised by Jonathan Lee Recruitment are those of an Employment Agency.

In order for your CV to be processed effectively, please ensure your name, email address, phone number and location (post code OR town OR county, as a minimum) are included