Content Marketing Manager

Blueprint Event Company; Hove; On-site; GBP 45,000 - 65,000; Full time

Job summary

An events company in Hove, UK, is looking for a creative and proactive Content Marketing Manager. This role involves leading the content strategy and social media across events, requiring over 7 years of experience in content marketing or digital marketing, with a strong understanding of SEO and analytical skills. The ideal candidate will passionately drive audience engagement and brand visibility through innovative content while collaborating with a dynamic team.

Qualifications

• 7+ years’ experience in content marketing or digital marketing.
• Proven track record developing content strategies that drive growth.
• Strong understanding of SEO and content performance metrics.

Responsibilities

• Develop and lead a comprehensive content marketing strategy.
• Oversee planning and distribution of content across channels.
• Lead development of multimedia content reflecting brand vision.
• Manage relationships with content partners to enhance marketing.

Skills

Content strategy development

Social media management

SEO knowledge

Storytelling and copywriting

Analytical skills

Job description

Location: Hove, UK

Type: Full-time, permanent

Reports to: Marketing Director

About Us

We’re a small, dynamic events company producing three leading B2B exhibitions and conferences each year — in Germany, North America, and Dubai. Our events bring together senior professionals, thought leaders, and innovative businesses from across our target industries. We’re passionate about creating engaging experiences and high-quality content that drives meaningful connections year‑round.

We’re now looking for a creative and proactive Content Marketing Manager to lead the content and social media strategy across our event portfolio. This is a hands‑on role perfect for someone who thrives in a fast‑paced environment and enjoys working collaboratively with a small but ambitious team.

Key Responsibilities

Content Strategy & Leadership

• Develop and lead a comprehensive content marketing strategy aligned with the company’s growth objectives, event portfolio, and brand vision.
• Oversee the planning, creation, and distribution of high‑performing content across multiple channels to drive audience engagement and lead generation.
• Use data‑driven insights to refine strategy, test new formats, and optimise content performance.
• Foster creativity, accountability, and best practice across all content output.
• Collaborate closely with Event Directors to ensure consistency of messaging, tone, and visual identity across all campaigns.

Social Media & Community Development

• Set the strategic direction for social media activity across LinkedIn, Facebook, Instagram, and other relevant platforms.
• Oversee the creation of impactful, campaign‑led content calendars that strengthen community engagement and brand visibility.
• Monitor performance metrics, providing strategic insights and recommendations to enhance audience growth and retention.

Content Creation & Brand Storytelling

• Lead the development of compelling multimedia content (copy, graphics, and video) that communicates the value and vision of our events and brands.
• Drive innovation in content formats, including thought‑leadership pieces, podcasts, video interviews, and live event storytelling.
• Ensure all content aligns with brand tone and strategic objectives, maintaining exceptional standards of quality and creativity.
• Partner with the Design team to deliver visually striking, on‑brand digital assets that elevate campaign impact.

Website, SEO & Digital Optimisation

• Oversee content governance across event websites, ensuring accuracy, consistency, and performance against key SEO metrics.
• Define and execute a blog and thought‑leadership content plan that positions our events as industry leaders and drives organic growth.
• Work with digital specialists to analyse site performance, implement SEO best practices, and improve conversion pathways.

Event Content & Asset Management

• Direct the creation and curation of content before, during, and after each event — ensuring assets are leveraged to extend brand visibility year‑round.
• Manage relationships with photographers, videographers, and other content partners to capture and repurpose impactful event materials.
• Oversee digital asset management processes, ensuring all content is properly archived, tagged, and accessible across teams.

Market Intelligence & Innovation

• Stay ahead of trends in B2B events, content marketing, and digital engagement — proactively identifying new tools, channels, and creative opportunities.
• Benchmark against competitors and industry best practice to continually elevate our approach and content impact.

About You

• 7+ years’ experience in content marketing, digital marketing, or brand communications — ideally within B2B events, media, or publishing.
• Proven track record developing and executing content strategies that drive measurable growth and engagement.
• Exceptional storytelling, copywriting, and editorial skills with the ability to craft content for diverse audiences and channels.
• Strong, proven understanding of SEO, analytics, and content performance metrics to guide optimisation and ROI.
• Experienced in managing agency partners, and collaborating cross‑functionally with team members and senior leaders.
• Highly organised with the ability to balance strategic priorities and hands‑on delivery across multiple projects.
• A forward‑thinking creative with an eye for design, innovation, and emerging digital trends.
• Willingness to travel internationally to key events (Europe, North America, Middle East).