Content Marketing Lead

Lawhive; London; On-site; GBP 40,000 - 80,000; Full time

Job description

We’re on a mission to make sure everyone has access to the law.

Lawhive is an online platform for consumers and small businesses to get legal help for a fraction of the cost of a law firm. Our platform combines regulated human lawyers collaborating alongside the world’s first AI lawyer specifically built for consumer legal work.

Equal access to the law is one of the biggest and most pressing unsolved problems in society today. We’re passionate about leveling the playing field and believe access to the law should be a basic utility in society.

Our AI lawyer Lawrence is built on top of our own fine-tuned LLM who has passed the Solicitors Qualifying Exams (SQE).

We have backing from leading US and UK VC funds including Google Ventures, Balderton Capital and TQ Ventures. We recently secured a $40M Series A funding round to facilitate international expansion and to grow our team. This represents one of the five largest Series A rounds in Europe for 2024.

About the Role:

• Leading content creation across all B2C channels, including website, blog, digital PR, and organic social media
• Writing, editing, and managing blog content, legal guides, and SEO landing pages with strong editorial judgment
• Maintaining and growing our social media presence with regular, engaging content
• Collaborating with freelance writers, our in-house legal experts, and other internal stakeholders to ensure quality and accuracy of content
• Working alongside our SEO agency to develop and execute content strategies that drive organic growth
• Managing digital PR agencies to generate links and coverage to support our organic growth
• Collaborating with marketing stakeholders and CRO team to create content for lifecycle marketing campaigns and journey optimization
• Maintaining a content calendar and pipeline of upcoming content
• Ensuring consistent tone of voice across all communications and acting as brand guardian
• Staying on top of trends in SEO, content marketing, and social media trends within the consumer legal space

Minimum Requirements:

• 7+ years of content marketing experience, preferably in legal services or related fields
• Strong editorial background with exceptional writing and editing skills
• Demonstrable experience creating SEO-optimized content that drives organic traffic
• Experience managing agencies and freelance writers
• Understanding of social media best practices and content creation
• Knowledge of brand management principles and tone of voice guidelines
• Experience working, and thriving, in a fast-paced, early-stage tech environment
• An assertive and proactive mindset with the ability to work independently
• Excellent project management skills to handle multiple content streams simultaneously
• Legal background or familiarity with legal topics is a plus

Benefits:

• 34 Holidays (25 days annual leave + your birthday off + bank hols in England)
• Equity
• Pension
• Regular team building activities, socials, and annual retreat!
• 20% off legal fees through Lawhive