Content Marketing Lead

Cognisys; Leeds; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

Cognisys is seeking a skilled Content Marketing Lead to join their dynamic marketing team during a period of growth. This role is essential for driving brand engagement through content strategy and high-quality output aimed at various audiences in the cybersecurity sector. You will create and implement a content calendar, develop engaging materials, and support commercial goals. This opportunity offers a supportive work environment, professional development, and a chance to work with well-known companies globally.

Benefits

Professional development budget

EMI Employee Share Schemes

Access to Employee Wellness Hub

Frequent team social events

Birthday holiday

Refer a friend bonus scheme

Qualifications

• 5+ years’ experience in B2B content or marketing role.
• Exceptional writing and editing skills with a strong portfolio.
• A strategic thinker with a hands-on mindset.

Responsibilities

• Create and execute a structured content calendar.
• Plan and produce multi-format content including blog posts, whitepapers, and case studies.
• Collaborate with cross-functional teams for impactful marketing materials.

Skills

Writing

Editing

SEO

Project Management

Storytelling

Stakeholder Management

Tools

HubSpot

SEMrush

Ahrefs

Job description

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Location: Leeds (Hybrid – 2/3 days in the office) – Remote also considered

We have an exciting opportunity to join our Marketing team as a Content Marketing Lead at a time of rapid growth and innovation at Cognisys.

Cognisys is a leading cybersecurity company specialising in Penetration Testing, GRC Consulting, and Managed Security services. We pride ourselves on our customer service, forward-thinking approach, and commitment to excellence. Our small but mighty team works with some of the best-known companies in the world and covers over 30 countries worldwide!

About the Role

We’re on the hunt for a skilled and motivated Content Marketing Lead to take charge of our content strategy and bring the Cognisys brand to life across multiple touchpoints. This role blends content strategy, hands-on writing, and sales enablement to drive brand engagement and commercial success.

You’ll be responsible for planning and producing high-quality content that speaks to several different audience types in the cybersecurity space. This can include CISO’s, Data Protection Officers, Head of Data Security etc., while also making complex topics understandable and engaging. From whitepapers and case studies to web copy and sales enablement, your work will support lead generation, customer engagement and brand positioning.

Key Responsibilities

• Own and execute a structured content calendar across key channels, such as the website, email, social media, and sales enablement, aligned with marketing and commercial goals.
• Create and adapt content and messaging that helps educate and enable our partners to better understand and advocate for our services.
• Conceive, create and promote content tailored to our audiences to drive engagement, generate MQLs and nurture leads already in our pipeline.
• Assist in developing brand and product messaging.
• Plan and produce high-quality multi-format content, including blog posts, whitepapers, thought leadership, case studies, social posts, guides and email campaigns where needed.
• Collaborate closely with cross-functional teams to translate complex subject matter into clear, impactful marketing materials.
• Support the commercial and growth teams where needed with customised campaign assets, sales enablement content and account-based marketing (ABM) materials.
• Where needed, support in written content linked to paid advertising campaigns. This could be ad copy or assets. Tailor the content for specific audiences and platforms.
• Continuously optimise content performance by tracking engagement, testing formats and improving based on data insights.
• Monitor and adapt to the evolving ways our audiences discover and engage with content, such as AI search (Generative Engine Optimisation), no-click search results and Answer Engine Optimisation.
• Use marketing automation tools such as HubSpot to streamline workflows, personalise content and automate campaign tracking and reporting.
• Work with the team to maintain and extract insights from content marketing efforts and record this in our CRM (we use HubSpot).
• Support wider marketing activities, including event promotion, multimedia content creation and campaign planning as needed.

Requirements

• 5+ years’ experience in a B2B content or marketing role
• Exceptional writing and editing skills, with a strong, relevant portfolio.
• A natural storyteller with the ability to explain complex topics.
• Familiarity with tools like HubSpot (or similar CRM/CMS), SEO principles, and digital campaign planning.
• A strategic thinker with a hands-on mindset who is equally comfortable writing, editing, and shaping strategy.
• Excellent project and stakeholder management skills.
• High knowledge level of SEO and its principles.

Nice to have

• Experience in ideally cybersecurity or professional services, tech or start-up environment.
• Familiarity with localisation and adapting content for different UK regions or sectors.
• Knowledge on developing ICP and personas.
• Experience in tools such as SEMrush or Ahrefs (we use Ahrefs but would be happy to switch and add additional tools if required).

If you think you can deliver but don't match the criteria above, please don't be put off. We are very open-minded and focus on ability and attitude above skills.

What We Offer

• A dynamic and supportive work environment where customer care and innovation drive everything we do.
• A dedicated budget for your professional development.
• EMI Employee Share Schemes provide the opportunity to share in the company's success.
• Access to an Employee Wellness Hub supported by Kara Connect for health and well-being resources.
• Frequent team social events and celebrations.
• 22 days holiday rising to 25, plus a birthday holiday.
• Refer a friend bonus scheme, up to £2,000!

Why Join Us?

At Cognisys, you will be part of a collaborative and innovative team that values your input and shares support. You'll have the opportunity to work on challenging projects that make a real impact on our clients. We'd love to hear from you if you want to challenge, lead and innovate!

We're not just about the work; we're about the people. Join a team where innovation is celebrated and your contributions are valued. We foster a collaborative environment where fresh ideas thrive and professional growth is encouraged.

Applications

Please feel free to reach out to Dom, our Head of Talent Acquisition, if you would like any further information, to discuss accessibility requirements, or if you require this information provided in an alternative format – [emailprotected]

We welcome applications from candidates from diverse backgrounds and can make various reasonable adjustments to accommodate individual needs.