Content & Marketing Lead

JR United Kingdom; Hereford; Hybrid; GBP 30,000 - 60,000; Full time

Job summary

An innovative drinks business is seeking a Founders Associate to drive digital growth and brand development. This full-time role offers a unique opportunity to shape the future of a rapidly expanding company. You'll be responsible for leading content creation, social media engagement, and performance marketing strategies while collaborating closely with the Founder and Sales Lead. If you're a driven individual looking to take ownership and make a significant impact in a dynamic environment, this is the perfect opportunity for you. Join a passionate team and help build a credible brand in the drinks industry.

Benefits

Accommodation for filming days

Flexible working hours

Creative freedom in content creation

Opportunity for leadership growth

Qualifications

• 2-4+ years in marketing or growth roles preferred.
• Strong content creation skills including video editing.
• Experience with CRM and lifecycle marketing.

Responsibilities

• Lead digital growth and community engagement strategies.
• Manage content creation and social media presence.
• Collaborate with sales on marketing support and campaigns.

Skills

Content Creation

Digital Marketing

Community Engagement

D2C Revenue Growth

Performance Marketing

Education

Marketing Degree

Business Administration

Tools

Klaviyo

WooCommerce

Google Analytics

Adobe Suite

CapCut

Canva

Job description

Social network you want to login/join with:

Location: Our HQ is in Hereford and we would expect 1-2 days here per week for the filming / creation of content. For the right individual we would provide accommodation.

Foreva Farmers is one of the fastest-growing drinks businesses in the UK.

We launched six months ago and our premium tonics and mixers are now stocked in leading retailers, delis, bars, and soon national retailers. Revenue has quadrupled month-on-month, driven by strong product-market fit and operational discipline.

The Role

We’re looking for a smart, ambitious, and commercially minded Founders Associate to lead digital growth, brand development, and community engagement. This is a high-autonomy role with broad responsibility across content, social media, paid performance, D2C and e-commerce, CRM, partnerships, events, and retail marketing support.

You’ll report directly to the Founder and work alongside our incoming Sales Lead. While we work with external agencies for performance, web, and email, you’ll lead strategy, execution oversight, and ensure consistent brand and commercial impact.

You’ll also play a key role in building community within the drinks and farming industries, helping position Foreva Farmers as a serious, credible brand with long-term relevance and purpose.

This is an ideal opportunity for someone who wants to take ownership, build something meaningful, and grow into a leadership role.

Team Structure

• Reports directly to the Founder
• Works closely with the Sales Lead
• Manages and coordinates external agencies (paid media, e-commerce, email)
• Has the opportunity to build and lead a future team.

Key Responsibilities

1. Content & Social Media

• Plan, create, and publish short and long-form content across Instagram, TikTok, LinkedIn & Meta (video equipment provided).
• Our farm is a goldmine for content, and it will be your responsibility to leverage this as much as possible. There will be no idea we will say no to as long as you can execute on it.
• Manage the social calendar and community engagement.
• Track and optimise performance using platform insights

2. Paid Media (with agency support)

• Define paid strategy and lead agency briefings. You will need to keep on top of the agencies we work with to get as much out of them as possible.
• Guide creative testing and campaign optimisation
• Monitor budgets and performance across Meta, Google, and relentlessly optimise.

3. D2C & E-commerce (with agency support)

• Set performance KPIs for WooCommerce and Klaviyo
• Collaborate on CRO, retention, AOV improvements, and UX
• Continuously improve the customer journey across digital touchpoints.

4. CRM & Lifecycle Marketing

• Build and optimise flows, automations, and campaigns.
• Segment audiences to improve engagement, repeat purchases, and LTV
• Lead reporting and insight generation for email performance

5. Partnerships & Brand Collaborations

• Develop and manage strategic partnerships and campaigns
• Execute collaborations, giveaways, and activations
• Identify cross-promotional opportunities that align with our values

6. Retail Marketing Support

• Collaborate with the Sales Lead on sell-in materials, POS, and trade collateral.
• Support field sales with on-brand, effective marketing assets

7. Community Building

• Build presence across the farming, drinks, and sustainability sectors.
• Lead outreach and storytelling efforts to build long-term industry credibility.

8. Insights & Reporting

• Set up lean, regular reporting across paid, email, social, and D2C.
• Share data-informed performance updates and strategic recommendations.

9. Future Team Building

• Contribute to team structure and future hiring as the business scales. (10+ heads in next 2 years).
• Help establish internal workflows and processes

Our preferences

The below are all *just preferences*. For intelligent, diligent and driven individuals who do not have industry, or years of experience please do apply. Our preference is for fast learners.

• Strong content creation skills (video editing, Canva, Adobe, or similar)
• 2-4+ years in a marketing, e-commerce, or growth role (FMCG, food & drink preferred)
• Proven experience growing D2C revenue and managing digital channels
• Experience using Klaviyo for CRM, lifecycle, and email performance
• Clear understanding of performance marketing, funnel strategy, and analytics
• Able to lead agency relationships and uphold high execution standards
• Comfortable working independently in a fast-paced, agile environment
• Strategic mindset with commercial focus and creative intuition

Success Metrics

• Growth in D2C revenue, conversion rate, and repeat purchase rate
• Effective and efficient paid campaign performance
• High engagement and consistent presence across social channels
• CRM-led improvements in retention and LTV
• Quality trade marketing support for field sales
• Growing brand visibility within key industry communities
• WooCommerce
• Meta, Google, TikTok Ads
• Google Analytics
• HubSpot
• CapCut, Canva, Adobe Suite

Company Stage

Foreva Farmers is well-capitalised, with over five years of runway. We’ve built the full operational infrastructure — from farm to canning to logistics — and early traction is strong. Our focus now is on building brand, scaling performance, and expanding our market presence.

Role Type

This is a full-time role with clear potential for growth into a senior position. We’re looking for someone ready to take ownership and play a central role in shaping the future of the business.