Content Marketing Lead

BrightLocal Ltd; Brighton; Hybrid; GBP 40,000 - 80,000; Full time

Job description

Content Marketing Lead

We’re looking for a Senior Content Marketing Manager to make a real impact in our fast-growing, successful SaaS company. This is a key strategic role within the Marketing Team, responsible for taking our established content function to the next level.

At BrightLocal, there’s a strong platform for success as we’ve already built a strong brand and trusted voice in the industry, and our inbound marketing currently drives 100% of our new business leads. We’re now looking for a seasoned content leader who can bring fresh ideas, inspire the team, and champion content’s impact across the business.

This is an all-encompassing role from strategy, operations and execution. The right candidate will own and execute a content strategy that drives organic growth, fuels demand generation, and establishes BrightLocal as a brand authority in local SEO. We’re looking for a great strategist and storyteller with experience in SEO-driven content, multimedia formats (text, audio, video), who also understands how to leverage AI to scale content production effectively.

The role also comes with line management responsibility for three team members whom you’ll lead, mentor, drive creativity, performance and strategic execution. You’ll also work closely with digital, product marketing, demand gen, sales, and brand & communications to ensure content supports the entire customer journey - from acquisition to retention - helping BrightLocal achieve its growth ambitions.

Key responsibilities:

Content strategy and execution

• Develop and own a full-funnel content strategy aligned with growth goals.
• Ensure content strategy integrates seamlessly with brand, demand generation and digital marketing channels (PR, social, SEO, paid media, email, lead gen) to amplify reach, engagement, and conversions.
• Define and deliver a content roadmap with clear business impact.
• Stay ahead of SEO trends, AI-driven content, and evolving B2B content marketing best practices.

Lifecycle-driven content marketing

• Create lifecycle-driven content for BrightLocal’s customer personas that improves acquisition and activation, and deepens customer engagement to increase retention and expansion. This includes:
• Position BrightLocal as a trusted authority and thought leader through original research, expert content, and industry insights.
• Ensure content aligns with educational and transactional-specific search intent, demand generation, and conversion goals.
• Develop content for lead generation and nurturing across the marketing funnel.
• Develop sales enablement content (e.g., case studies) to support sales & customer success.
• Develop customer education content, including BrightLocal Academy, Help Centre, and product guides.

Content creation, innovation and distribution

• Oversee the production of high-impact content (blog posts, guides, case studies, reports).
• Develop content themes and topic clusters for better search visibility.
• Build and grow a network of expert contributors.
• Leverage internal data and expertise to create an owned position on levers that drive success in local SEO.
• Expand formats to include video, podcasts, and interactive tools.
• Leverage AI-driven tools to scale content efficiently.
• Develop and execute a multi-channel content distribution strategy, working with marketing colleagues to leverage organic, paid, owned and earned channels to maximise reach and engagement.

Team building and leadership

• Hire, train, and mentor a team of three content marketers.
• Establish workflows, processes, and tools to streamline content production and ensure quality and consistency.
• Foster a culture of creativity, experimentation, and data-driven decision-making.
• Provide regular feedback, set performance goals, and support professional growth.

Analytics, optimisation and ROI

• Define and track key content KPIs (organic traffic, engagement, conversion rates, pipeline impact).
• Use GA4, HubSpot, Ahrefs, PowerBI/Looker to measure and optimise content performance.
• Conduct A/B tests, content refreshes, and distribution experiments.
• Use insights from search behaviour, user journeys, and conversion data to optimise content’s impact on acquisition, engagement, and pipeline performance.
• Report on content’s influence on lead generation, pipeline, and revenue.

A strong candidate will have:

• 7+ years in content marketing, preferably in B2B SaaS.
• Proven experience in SEO-driven content strategy, thought leadership, and demand generation.
• Deep understanding of how content integrates with digital marketing, including paid media, marketing automation, CRO, and personalisation.
• Ability to create content that supports sales enablement & customer success.
• Proven experience building, managing and motivating a high-performing content team.
• Expertise in AI-powered content creation and optimisation.
• Strong multimedia content background (video, podcasting, interactive tools).
• Exceptional writing, storytelling, and brand positioning skills.
• Data-driven mindset with strong analytical skills.
• Experience with SEO tools (Ahrefs), analytics (GA4), and content platforms (WordPress).

What you get in return:

Salary: Competitive

Hybrid Working: 2 days from our central Brighton office and 3 from home

Holiday: 25 days + bank holidays + your birthday off!

Duvet days: 3 duvet days per year

Healthcare: Vitality Healthcare

Learning & Development: £1000 per annum personal learning budget + other development