Content Marketing - Head/Director

BrightLocal ??; Brighton; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid working

Bonus up to 20%

£1,000 learning budget

Vitality Healthcare

2 days in Brighton office

25 days holiday + bank holidays

Growth units incentive

Job summary

BrightLocal is seeking a Content Lead to reshape its content function for a multi‑surface, AI‑driven discovery world. You’ll lead two Content Managers and partner with Product, Digital & Demand, Brand & Comms, and Commercial to align content with positioning, campaigns, lifecycle marketing, and revenue goals.

You’ll steer strategy beyond SEO, drive measured impact across the customer journey, and champion new frameworks while upskilling the team to deliver at scale.

Qualifications

• Demonstrable experience in content strategy and leadership within B2B SaaS, tech, or digital marketing.
• Experience targeting SMBs or marketing agencies is a plus.
• Proven track record of building and evolving content strategies that drive measurable commercial growth—not just organic traffic.
• Experience owning KPIs tied to pipeline, revenue, MRR or ARR.
• Strong understanding of how content discovery is changing (AI, zero-click search, multi-channel) and adapting approach.
• Experience leading teams (2+ people) through change.
• Confident working with senior stakeholders across Product, Sales, and Marketing, with strong commercial acumen.
• Experience building scalable systems, workflows, and governance, not just managing content output.
• Deep expertise in SEO, performance optimisation, and analytics, in a broader evolving content strategy.

Responsibilities

• Own and evolve BrightLocal’s content strategy to a multi-surface, AI-influenced discovery approach.
• Set direction with plans, priorities, and KPIs tied to pipeline, revenue, and brand visibility.
• Lead and develop the content team, guiding planning, creation, and measurement.
• Act as a change leader, introducing new frameworks and faster ways of working.
• Partner with senior stakeholders to align content with business goals and evolving discovery.
• Expand where and how we show up, diversifying content distribution beyond owned channels.
• Drive experimentation with new formats, platforms, and content models for impact.
• Redefine success metrics for zero-click discovery and demonstrate ROI.

Skills

Content strategy

Leadership

B2B SaaS experience

SEO expertise

Content discovery trends

Team management

Stakeholder management

Governance and systems

Education

Bachelor’s degree or equivalent

Tools

CMS platforms

Job description

About The Role

BrightLocal’s content engine currently drives 100% of our inbound pipeline. It’s a strong foundation, but search and discovery are changing fast, and we need to change with it.

About The Role

BrightLocal’s content engine currently drives 100% of our inbound pipeline. It’s a strong foundation, but search and discovery are changing fast, and we need to change with it. We’re looking for a Content Lead who has already begun navigating this shift. Someone who understands the move toward AI-driven discovery, zero-click search, and multi-channel content distribution, and has started to evolve their approach beyond traditional SEO. This role is about leading that transformation here. You’ll take an established, high-performing, SEO-led and education-led content function and reshape its next chapter: diversifying where and how our audience discovers us, strengthening our brand visibility beyond search, and ensuring content drives measurable impact across the entire customer journey, not just organic traffic. This is a marketing leadership role with a strong change mandate. You’ll set direction, introduce new frameworks, challenge existing ways of working, and lead the team through that evolution. We’re looking for someone who has led teams and led change before, bringing people with them while raising the bar on what content can deliver. You’ll lead and develop two talented Content Managers, and work closely with Product, Digital & Demand, Brand & Comms, and Commercial to ensure content is aligned with positioning, campaigns, lifecycle marketing, and commercial goals. If you’ve led content in-house in SaaS, owned performance beyond organic traffic, and have experience evolving a content strategy in response to how discovery is changing, we’d love to hear from you.

What You’ll Do

Strategy & Leadership

• Own and evolve BrightLocal’s content strategy—shifting from a traditional SEO-led model to a multi-surface, AI-influenced discovery approach.
• Set clear direction, translating strategy into focused plans, priorities, and KPIs tied to pipeline, revenue impact, and brand visibility.
• Lead, develop, and inspire the content team (2 Content Managers), guiding them through changes in how content is planned, created, and measured.
• Act as a change leader, challenging existing approaches, introducing new frameworks, and embedding more effective ways of working.
• Partner with senior stakeholders (Leadership, Product, Brand) to ensure content supports business goals and evolving discovery behaviour.

Innovation & Growth

• Stay ahead of shifts in search, AI, and content discovery, turning emerging trends into practical strategy.
• Expand where and how we show up, diversifying content distribution beyond owned channels.
• Drive experimentation with new formats, platforms, and content models, with a clear focus on impact.

Content Planning & Creation

• Evolve content planning from SEO-led to audience-first, multi-channel delivery aligned to how users now discover and engage.
• Maintain high editorial standards across all formats and channels.
• Guide the creation of content that not only informs and educates but is designed for visibility across different discovery environments

Optimisation & Measurement

• Redefine success metrics for a zero-click, AI-influenced landscape, moving beyond traffic to visibility, influence, and revenue impact.
• Ensure content is optimised for discoverability across search, AI surfaces, and other key channels.
• Use data and insight to continuously improve performance and demonstrate ROI.

Governance & Process

• Build and evolve workflows that enable speed, experimentation, and high-quality output at scale.
• Balance strong editorial governance with the flexibility needed to adapt to new formats and channels.

About You

• Demonstrable experience in content strategy and leadership within B2B SaaS, tech, or digital marketing. Experience targeting SMBs or marketing agencies is a plus.
• Proven track record of building and evolving content strategies that drive measurable commercial growth—not just organic traffic.
• Experience owning KPIs tied to pipeline, revenue, MRR or ARR.
• Strong understanding of how content discovery is changing (AI, zero-click search, multi-channel) and experience adapting your approach in response.
• Experience leading teams (at least 2+ people) and successfully guiding them through change.
• Confident working with senior stakeholders across Product, Sales, and Marketing, with strong commercial acumen.
• Experience building scalable systems, workflows, and governance, not just managing content output.
• Deep expertise in SEO, performance optimisation, and analytics, with a clear view of their role in a broader, evolving content strategy.

What We Offer

• Competitive salary (DOE)
• Up to 20% bonus
• Hybrid working (2 days a week in the Brighton office)
• 25 days holiday + bank holidays + your birthday off
• 3 duvet days per year
• Vitality Healthcare
• £1,000 annual personal learning budget
• Growth units (Global long term incentive plan)*
• A friendly, supportive team with a strong, people-first culture
• Participation is subject to eligibility and plan rules, and any payout is not guaranteed.

Our commitment to inclusion

At BrightLocal, we believe the best ideas come from diverse perspectives.

We are proud to be an equal opportunity employer, and we are committed to building a team where everyone feels welcome, supported, and able to do their best work. When people feel they belong, great things happen.

We strongly encourage applications from women and underrepresented groups in our industry. If this role excites you, but you don’t meet every single requirement, we’d still love to hear from you. Research shows that some people are less likely to apply unless they meet 100% of the criteria. Your experience, perspective, and potential matter more than ticking every box.

We are open to flexible working arrangements and are happy to make reasonable adjustments at any stage of the recruitment process. If you need anything to feel comfortable and confident applying, just let us know. We are here to help.