Content Marketing Lead

Clearer; Leicester; On-site; GBP 40,000 - 70,000; Full time

Benefits offered by this job

Private Medical Insurance with Vitaliy

Dental, optical and hearing cover

Mental health support

20 days PTO and 6 bank holidays

Birthday off

Give Back Day

Bonusly rewards

Global office trip eligibility

Job summary

Clearer is redefining how buyers discover products through AI-driven content strategy. You will own content across the portfolio from a standing start, write it, brief it and ship it, and you’ll decide what we say and how we say it.

You’ll lead thought leadership, executive bylines, and category commentary while partnering with Sales and Product Marketing to ensure content aligns with positioning and drives pipeline.

Qualifications

• 3+ years in B2B content marketing, owning plan and writing end-to-end.
• Strong, plain writing with no filler or jargon padding.
• Commercial instinct: demonstrate how content impacted deals or conversions.
• Comfortable working directly with sales; analyze call data and deals to inform content.

Responsibilities

• Own the content strategy across the portfolio from day one.
• Write blogs, bylines, product narratives, and launch content.
• Collaborate with Product Marketing to ensure content aligns with positioning.
• Lead thought leadership and category commentary backed by merchant data.
• Measure impact through pipeline influence and organic/AI visibility.

Skills

B2B content marketing

Content strategy

Strong writing

Commercial instinct

Sales collaboration

SEO experience

Job description

Our market is being rewritten by AI: how buyers find products, who they trust and what ‘search’ even means are all changing at once. Content is how we prove we understand that before anyone else does - and right now nobody owns it. You’ll be the first.

your impact

You’ll own content across the portfolio from a standing start: no inherited calendar, no playbook, nobody to hand the work off to. This is strategy plus execution - you set the plan, then you write it, brief it and ship it. You’ll be the person who decides what we say, and the person who says it.

• Own the content strategy across the portfolio. What gets made and what doesn’t, based on what sales are hearing, where we’re losing deals, what buyers search for and where we have proof. Not a generic editorial calendar.

• Make us findable - by search engines and by AI. When a merchant asks an LLM about the problems our products solve, we should be in the answer. You’ll own what we rank for and get cited on, and treat ‘the model stopped mentioning us’ as a problem worth fixing.

• Run the thought leadership programme. POV pieces, executive bylines (you’ll be ghostwriting for our leadership - say so if that’s a draw or a dealbreaker) and category commentary on AI-driven discovery, trust and agentic commerce, backed by our own merchant data.

• Turn launches into content. Work with the Product Marketing Manager on each product line so content never lags positioning, and write the blogs, comparison pages and launch narratives yourself.

• Feed what you learn back. Content is usually the first place a positioning gap shows up. We’ll expect you to say so.

how we’ll measure it

Commercial outcomes, not traffic charts: content-influenced pipeline, organic and AI visibility on the topics we choose to own, organic-to-demo and MQL-to-opportunity conversion by asset. Marketing Ops owns the attribution plumbing - you define what we measure, not how it’s tracked. And different bets run on different clocks: we won’t judge a research programme on month-three MQLs.

Four things are non-negotiable:

• 3+ years in B2B content marketing. Owning both the plan and the writing, close to the work.

• Strong, plain writing. No filler, no jargon padding. You can turn a data point into a sentence a buyer actually believes.

• Commercial instinct. You can name a piece of your work that changed a deal, a conversation or a conversion. A clean story matters more than a clean number - plenty of good marketers have worked somewhere the tracking was broken.

• Comfortable working directly with sales. Pulling call data, sitting in on deals, turning objections into content.

Nice to have :

• Thought leadership you’ve written and placed - bylines, POV pieces, original data narratives

• SEO experience, and active curiosity about AEO/GEO and how LLMs decide what to cite

• Marketing to eCommerce or retail buyers

• Partnering with Product Marketing across more than one product line

On AI: we expect you to use it - and to know exactly where it can’t be trusted. Tell us how you actually work.

Don't tick every box? We hire for potential and mindset as much as experience - if this role excites you, we want to hear from you.

eCommerce is crowded, noisy and increasingly complex. At clearer.io, we’re built for a different outcome: clarity you can act on. We bring together smart products - Clearer, our growth engine for AI-ready eCommerce, alongside Boost Commerce, REVIEWS.io and Influence - to power discovery, conversion and growth for thousands of merchants worldwide. We’re a global team across five international markets, backed for the long term by PSG Equity and Silversmith Capital Partners.

What guides us day to day:

• Customers at the heart: we obsess over their needs so we can grow together

• Purposeful progress: we don't settle - we take initiative and embrace bold thinking

• Endless innovation: we refine, improve, and take meaningful action

• Always open: we build trust through transparency and global collaboration

Private Medical Insurance with Vitality from day one - including private GP access, a 24/7 medical helpline and advanced cancer cover

Dental, optical and hearing cover

Mental health support - unlimited CBT (first 8 sessions without GP referral) and a confidential Employee Assistance Programme

• 20 days PTO and 6 bank holidays - plus the full week off between Christmas Eve and New Year's Day

• Statutory workplace pension

Everyone, everywhere

• Your birthday off - a full paid day, just for you, every year

• Give Back Day - a paid day each year to volunteer for a cause you care about

• Bonusly peer recognition - real-time shout-outs tied to our values, with points that convert to real rewards

• Clearer Together - each quarter, one employee who exemplifies our values wins a fully-funded 5-night trip to one of our global offices (Sydney, Berlin, Leicester, Irvine or Ho Chi Minh City)

a fair shot for everyone

We\'re committed to a fair and inclusive hiring experience. Hiring decisions at clearer.io are based on skills, experience and role requirements - nothing else. If you need any adjustments during the interview process, just tell us; it won\'t affect your application.