Content Marketing Executive - B2B

FPSG; Glasgow; On-site; GBP 23,000 - 25,000; Full time

Job summary

A prominent education provider in Glasgow seeks a B2B Content Marketing Executive to create engaging content supporting their marketing initiatives. Responsibilities include writing impactful content, collaborating with team members on various mediums, and managing LinkedIn communications. Ideal candidates will have solid experience in B2B content marketing, strong writing skills, and familiarity with digital metrics. Salary offers between £23k - £25k depending on experience.

Benefits

Excellent training and development opportunities

Good working environment

Qualifications

• Experience in B2B content marketing essential.
• Ability to generate creative and strategic ideas.
• Basic computer literacy required.

Responsibilities

• Research, write and distribute engaging content for B2B marketing funnel.
• Work with team and external creatives on varied content types.
• Advise on B2B content strategy and ensure adherence to brand guidelines.

Skills

B2B content marketing experience

Outstanding writing and editing skills

Digital KPIs understanding

Creativity and strategic thinking

Use of Google Analytics and LinkedIn

Attention to detail

Tools

MS Word

Excel

PowerPoint

Job description

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Content Marketing Executive - B2B, Glasgow

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Client:

FPSG

Location:

Glasgow, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

e538e1c6f6eb

Job Views:

20

Posted:

12.08.2025

Expiry Date:

26.09.2025

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Job Description:

Permanent Contract

FPSG's exclusive client are one of the largest provider of Home/ Distance Learning courses and certainly the most experienced. Working in collaboration with easily recognised and accredited examination bodies that allows anyone to self-develop at their own pace. With a growing portfolio of courses and expansion into new markets our clients are looking to support this growth with an experienced B2B Content Marketing Executive.

Role Responsibilities

As B2B Content Marketing Executive your responsibilities will include:

* Research, write and distribute engaging and persuasive content to support each stage of the B2B marketing funnel

* Work with team members and external creatives in the creation and design of a variety of content types, including blogs, whitepapers, ebooks, infographics and videos

* Advise on B2B content strategy and have thorough knowledge of best practices

* Source opportunities to write for relevant industry publications and websites to support brand awareness, traffic and SEO

* Manage LinkedIn content and messaging for our Business Development Managers

* Ensure all content adheres to our clients brand guidelines and tone of voice

Person Specification

As a successful Digital Marketing Executive, you will have:

* Experience in B2B content marketing essential

* Understanding of B2B content marketing strategy

* Outstanding writing and editing skills

* Ability to generate creative and strategic ideas

* Experience using Google Analytics and LinkedIn

* Understanding of digital KPIs, trends and best practices

* Attention to detail and ability to multi-task

* Ability to work closely with other team members and freelancers

* Basic computer literacy a must: proficient in MS Word, Excel and PowerPoint

Our clients will pay salary of between £23k - £25k depending on experience, excellent training and development opportunity and good working environment.

To apply, please utilise the 'Apply' prompt on the portal

FPSG is committed to equal opportunities regardless of gender, race, disability, sexual orientation, religion or belief and age

We are Disability Confident and neurodiverse aware. If you have a disability, please tell us if there are any reasonable adjustments we can make to assist you in your application or with your recruitment process

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