Content Marketing Executive

TipTopJob; Telford; Hybrid; GBP 36,000 - 45,000; Full time

Job summary

A global leader in engineering and manufacturing seeks a Content Marketing Executive to develop UK-specific content strategies. The role involves creating and executing content-led campaigns across various sectors to build brand awareness and generate leads. Candidates should have proven experience in B2B marketing, strong copywriting skills, and a track record in executing successful content campaigns. This position offers a salary of up to £45,000 and a flexible hybrid working model.

Benefits

Salary up to £45,000

Excellent benefits package

Flexible hybrid working model

Qualifications

• Proven experience in developing and executing B2B marketing strategies, ideally within technical or industrial sectors.
• Strong copywriting and storytelling skills with a focus on complex subject matter.
• Hands-on experience delivering successful content campaigns across multiple channels.

Responsibilities

• Conduct in-depth market and customer research to uncover insights and opportunities.
• Analyse competitors to inform messaging and positioning.
• Plan and deliver integrated content campaigns focused on lead generation and customer engagement.

Skills

B2B marketing strategies

Copywriting

Content campaign delivery

Project management

CRM systems

Market analysis

Tools

Marketing automation tools

Analytics platforms

Job description

Overview

Are you a strategic content professional with a passion for translating complex technical topics into engaging, impactful marketing campaigns?

Were working with a global leader in engineering and manufacturing to recruit a Content Marketing Executive to support the development and delivery of UK:specific content strategies across a wide range of industrial sectors. This is an exciting opportunity for a marketer who can balance big:picture strategy with hands:on content creation.

Role

• You'll be responsible for creating and executing content-led campaigns designed to build brand awareness, generate quality leads, and engage decision-makers across key sectors such as: Packaging, Food, Medical, Water, Plastics, and Woodworking; Pharma, Biotech, Coating, Semiconductors, Solar, Analytics, and Research.
• This is a highly collaborative role working across local sales teams and global marketing functions to ensure messaging, campaigns, and market positioning are fully aligned.

Key Responsibilities

• Conduct in-depth market and customer research to uncover insights and opportunities.
• Analyse competitors to inform messaging and positioning.
• Shape UK marketing strategy in line with global direction and local priorities.
• Plan and deliver integrated content campaigns focused on lead generation and customer engagement.
• Create high-impact marketing materials such as white papers, articles, case studies, email campaigns, social media content, press releases, and webinar scripts.
• Collaborate with global market coordinators and local sales teams to tailor content for UK audiences.
• Represent the brand at trade shows and customer visits to gather insights and support campaign development.
• Monitor campaign performance and apply data-driven insights to improve future initiatives.

What You'll Bring

• Proven experience in developing and executing B2B marketing strategies, ideally within technical or industrial sectors.
• Strong copywriting and storytelling skills with a focus on complex subject matter.
• Hands-on experience delivering successful content campaigns across multiple channels.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Familiarity with CRM systems, marketing automation tools, and analytics platforms.
• Solid understanding of the buyers journey and the sales and marketing funnel.

Key Performance Indicators

• Volume and quality of leads generated through campaigns
• Content engagement metrics (e.g. website visits, email open rates, social shares)
• ROI from marketing campaigns

What b4s on Offer

• Salary up to A GBP 45,000 depending on experience
• Excellent benefits package
• Flexible hybrid working model

Your CV will be forwarded to Jonathan Lee Recruitment, a leading engineering and manufacturing recruitment consultancy established in 1978. The services advertised by Jonathan Lee Recruitment are those of an Employment Agency.

In order for your CV to be processed effectively, please ensure your name, email address, phone number and location (post code OR town OR county, as a minimum) are included.