Content Marketer

cside; United Kingdom; Remote; GBP 40,000 - 60,000; Full time

Job summary

A cybersecurity company is looking for a Content Marketer to elevate their storytelling and enhance visibility across various channels. The ideal candidate has over 3 years of B2B SaaS content experience, especially in security, and a portfolio showcasing impactful content. This fully remote role includes generous work-from-home support and focuses on creating engaging narratives tailored for a tech-savvy audience.

Benefits

Generous work-from-home allowance

Latest MacBook

Stock options

Market rate salary

Flexible PTO

2-3 Offsites per year

Qualifications

• 3+ years of experience in content for B2B SaaS, preferably in security.
• Proven track record of pipeline and revenue impact.
• Strong portfolio showcasing owned content.

Responsibilities

• Craft technical narratives for security engineers and compliance leads.
• Write content for blogs, newsletters, social media, and more.
• Optimize blogs for SEO and AI search.

Skills

B2B SaaS content creation

Technical writing

SEO optimization

Understanding of web security

Social media engagement

Tools

SemRush

Google Analytics

Job description

cside is solving web security, starting with browser side injections. We cover a previously unmonitored attack surface with a developer and user-friendly platform.

The team at cside are a diverse mix of highly capable subject matter experts. We’re a fully remote team distributed around the world. We’re kind but we mean business. Since January 2024, cside has raised $7.7 million in funding from Uncork Capital, Mantis Ventures, Scribble Ventures, Roar VC, Dan Scheinman, Jason Warner, Kathy Korevec, and many more.

About the Role

The content marketer at cside amplifies our storytelling across channels to educate the market and turn cside into the first name that comes to mind when people think of “client-side security”. This role requires an in-depth understanding of our product space and the security industry.

You’ll be the hands-on owner of our content engine. That means creating assets across social and search that capture attention and pull our target audience into our orbit. We have subject matter experts with unique perspectives, you’ll translate their voice into writing & content that lands in the right feeds. Your scoreboard is simple: Help us rank higher on search and gain more visibility on social + forums. The KPIs: traffic, leads, and sales opportunities.

Responsibilities

• Craft technical value-first narratives that resonate with security engineers & compliance leads
• Writing. Lots of writing. Content for our various channels; blog posts, newsletters, social media, podcast, press releases, website copy, sales collateral...
• Optimize blogs for SEO & AI search. Design social posts in high-performing formats.
• Syndicate content on forums like Reddit and niche communities. Keep an eye out for forum conversations that we should be a part of.
• Plan and manage our editorial calendar, make the content engine run smoothly.
• Maintain a strong content-market fit. Listen to customer calls, do competitor research, and understand our industry to ensure our content is relevant & insightful.
• Suggest winning tactics or creative angles to help us stand out.
• Together with our growth marketer & sales team, your work will increase our pipeline (traffic, leads) and improve our lifecycle conversion.

About You

• 3+ years driving content for B2B SaaS (security or developer tooling preferred) with a clear track record of pipeline and revenue impact
• Have a portfolio of past content that you owned from end-to-end
• Your writing has flavor. It makes people want to keep reading. You’re a polyglot that can shift gears between a social post, long-form article, and video script.
• You know what’s working on social and search right now because you’re in communities, following influencers, and experimenting yourself.
• Able to translate complex technical concepts into a digestible format.
• Experience with analytics tools like SemRush, Posthog, Google Analytics, etc.
• Preferred: basic experience with design tools like Figma, Canva.
• Preferred: experience creating content for cybersecurity or dev tools.
• Creative, happy to think outside of the box to make us stand out.
• Autonomous: You'll own your domain and define how we grow.
• Passion for web security and belief in cside's mission to protect developers and users.

What We Offer

• 2-3 Offsites per year
• Generous work-from-home allowance
• Latest MacBook
• Stock options
• Market rate salary
• Take what you need PTO
• Fully remote
• Our team is invested in your long-term career development.