Content Manager

Robert Walters UK; West Midlands Combined Authority; Remote; GBP 30,000 - 40,000; Full time

Job summary

An established industry player is on the lookout for a talented Content Manager to drive their B2B content marketing strategy. This role offers the chance to shape and implement a comprehensive content strategy that aligns with business goals, while collaborating with diverse teams to create engaging content. The company is committed to fostering an inclusive and flexible work environment, providing opportunities for personal and professional growth. If you're ready to take your career to the next level in a dynamic setting, this is the perfect opportunity for you.

Benefits

Flexible working opportunities

Generous pension contributions

Training opportunities

Qualifications

• Experience in driving B2B content marketing strategies in a technology environment.
• Ability to manage multiple content projects and collaborate with teams.

Responsibilities

• Develop and implement a content marketing strategy to drive business growth.
• Manage the content delivery calendar and track content performance.

Skills

Content Marketing

B2B Marketing

Content Strategy

Analytical Skills

Proofreading

Tools

Google Analytics

Job description

Content Manager
Salary: £30,000 - £40,000 + (DOE)
Location: Remote, monthly travel

Our client is a dynamic company dedicated to helping customers on a global basis. They are seeking a multi-skilled Content Manager with experience in driving and delivering a B2B content marketing strategy, ideally within a technology-related environment. The successful candidate will be responsible for designing, owning, and implementing the content marketing strategy, bringing a fresh perspective to the art of the possible.

As a Content Manager, you will play an integral role in driving business growth by developing and implementing a robust content marketing strategy. You will collaborate with various internal teams and external partners to create compelling content that resonates with our target audience.

Responsibilities:

• Articulate a content strategy that aligns with business direction and objectives.
• Own and manage the content delivery calendar ensuring timely publication of new, updated and re-purposed content.
• Collaborate with team members, partners, freelancers and agencies to produce compelling content.
• Extend web presence through additional online channels (e.g. LinkedIn) and identify opportunities for team engagement with different content publishers.
• Track and analyse content performance, focusing on website traffic, engagement metrics and conversion rates.
• Maintain and update the website, using external agencies where appropriate.
• Manage the delivery of a weekly email to database audience, track performance, and implement continuous improvement programme in regular communications.

The Right Candidate:

• Understanding of how to optimize content visibility using traditional and emerging search engine technology.
• Experience in using content marketing to drive inbound inquiries gained in a B2B environment.
• Ability to simultaneously manage multiple content-oriented projects involving internal colleagues and external partners.
• Proficiency in essential analytical tools, including Google Analytics.
• Excellent proofreading skills and attention to detail in content production.

What sets this company apart:

Our client is renowned for its commitment to creating an inclusive work environment where every employee feels valued. They believe in fostering a culture of respect and understanding, where everyone's voices are heard. They offer flexible working opportunities, generous pensions contributions, and training opportunities, making them an employer of choice for those seeking growth leadership.

What's next:

Ready for your next career move? Don't miss out on this exciting opportunity! Apply today by clicking on the link. We look forward to receiving your application!

About the job

Contract Type: FULL_TIME
Specialism: Marketing
Focus: Digital Marketing
Workplace Type: Remote
Experience Level: Mid Management
Location: West Midlands
Job Reference: R3ER3O-036F256B
Date posted: 6 March 2025
Consultant: Connor Morris