Content Manager

Pets at Home; Manchester; Hybrid; GBP 45,000 - 60,000; Full time

Benefits offered by this job

Hybrid working

Pet-friendly culture

Job summary

Pets at Home is seeking a Content Manager to lead our owned channels, delivering expert, engaging content for millions of pet owners across our platforms.

Working with the Senior Content & Social Media Manager, you’ll shape editorial direction for Pets Talk, Pets Magazine and YouTube, plan content, commission pieces, and optimize performance through SEO, audience insights and AI tools, building trust in our brand.

Qualifications

• Proven content strategy and storytelling experience.
• Experience managing editorial calendars and multi-channel plans.
• Experience with YouTube, video content, publishing or content marketing.
• Knowledge of the pet care sector is a bonus.

Responsibilities

• Shape editorial direction for owned channels and develop content plans.
• Coordinate with teams to commission content and manage publishing.
• Optimize content performance using SEO, audience insights and emerging AI tools.
• Collaborate with Marketing, CRM, Commercial and Pets Foundation teams to deliver engaging content.
• Explore video, audio and emerging formats to reach pet owners.

Skills

Content strategy

SEO

Audience growth

Editorial calendars

YouTube

Job description

Drive Content, Grow Audiences and Build the Future of Pet Care Content!

Are you a natural storyteller with a passion for creating content that truly makes a difference? At Pets at Home, we're looking for a Content Manager to lead and evolve our owned content channels, helping millions of pet parents access trusted advice, inspiring stories and expert guidance throughout every stage of their pet ownership journey.

About the Role

Working closely with our Senior Content & Social Media Manager, you'll shape the editorial direction of channels including Pets Talk, Pets Magazine and YouTube, creating engaging, expert-led content that strengthens our position as the UK's leading pet care brand. From developing editorial plans and commissioning content, to optimising performance through SEO, audience insight and emerging AI tools, you'll play a key role in how pet owners discover, engage with and trust our brand.

You'll collaborate with veterinary experts, Marketing, CRM, Commercial and Pets Foundation teams to deliver content that educates, inspires and drives meaningful engagement, while identifying new opportunities across video, audio and emerging content formats.

The role offers hybrid working from our Support Office in Handforth, Cheshire.

About You

You'll be an experienced content professional with exceptional writing, editing and storytelling skills, alongside a strong understanding of content strategy, SEO and audience growth.

You'll have experience managing editorial calendars, delivering multi-channel content plans and using performance insights to continuously improve results.

Experience with YouTube, video content, publishing or content marketing is essential, while knowledge of the pet care sector, podcasting or content creation tools would be a bonus.

Why Join Us?

This is an exciting opportunity to shape the future of content for one of the UK's most loved brands. You'll have the freedom to create best-in-class editorial, video and storytelling experiences that help millions of pet owners care for their pets with confidence, while building Pets at Home's reputation as the go-to destination for pet expertise and inspiration.

Ready to create content that pets and their people will love? We'd love to hear from you!

Pets just see people. They aren’t biased and they don’t discriminate. We take our inspiration from pets, and we value and respect difference in all its forms. Our aim is to reflect the diversity of the communities we operate in, and every colleague can help us achieve this. We encourage our people to be themselves so even if your skills and experience don’t perfectly align, if you think you can make a unique contribution through your values and behaviours, we want to hear from you!

#LI-DNI