Content Manager

Better Collective; Greater London; Hybrid; GBP 26,000 - 38,000; Full time

Benefits offered by this job

30 days annual leave

Private health and dental insurance

Income protection

Life assurance

Broadband allowance (£35/month)

Enhanced Pension plan

Regular social activities

Hybrid London office

Job summary

Better Collective in London is seeking a Content Writer/Editor to craft and refine high-quality betting content for our owned sports betting sites. The role is hybrid, based in London with the team, focusing on the UK and other English markets.

You will work with the SEO manager to optimise content for search engines and ensure accuracy and compliance. A passion for sport and a proactive attitude are valued, with growth opportunities in an international team.

Qualifications

• At least 1 year of experience in a similar role.
• Experience using a content management system.
• Knowledge of UK sports and betting, including iGaming.
• Understanding of SEO best practices and how to apply them.
• Ability to tailor content for a UK audience and diverse readers.

Responsibilities

• Write and edit informative and engaging sports and betting content for our owned assets.
• Collaborate with the SEO manager to ensure content is optimised for search engines.
• Edit and improve existing content while maintaining strong Google performance.
• Edit and optimise betting tips articles for news sections across sports.
• Ensure all content, including betting offers, is up to date, accurate and compliant.
• Be goal oriented and work to hit KPIs and user metrics.

Skills

Writing & editing

SEO knowledge

Team collaboration

Tools

CMS (Content Management System)

Job description

As a Content Writer, your key objectives will be the writing, editing and optimisation of high-class betting content for one of our top-owned sports betting sites. Working with the team in London in a hybrid role, you will become part of a highly skilled and dedicated team, mainly working primarily on the UK and other English markets, trying to cater to various user groups in the broad field of sports betting and the iGaming industry.

As a Content Writer, your key objectives will be the writing, editing and optimisation of high-class betting content for one of our top-owned sports betting sites. Working with the team in London in a hybrid role, you will become part of a highly skilled and dedicated team, mainly working primarily on the UK and other English markets, trying to cater to various user groups in the broad field of sports betting and the iGaming industry. Working with the team in our dynamic London office in Farringdon, you will become part of a highly skilled and dedicated team, trying to cater to various user groups in the broad field of sports betting and the iGaming industry. We believe that great SEO content isn’t content that features the most keywords, but is the content that performs the best in organic search. That starts with an aspiration to create the best content for the informational needs of our visitors. This might include crafting stories and providing statistical commentary on popular betting markets. We’re not interested in creating digital landfill; we want to create content that achieves fantastic reach.

What Does This Job Offer You

• The opportunity to combine your ambition to advance your content skills with your passion for sports
• High-degree of ownership and responsibility in work
• The ability to work in a company with in-house content writers who are experts in their field
• Daily working life in a dynamic, welcoming, inclusive and highly international work environment
• A minimum of two days in the office, providing a good blend of collaboration and the flexibility of working from home
• Great work-life balance - 30 days annual leave, not including bank holidays
• Private health and dental insurance, income protection and life assurance
• £35 per month towards broadband costs
• Enhanced Pension plan
• Regular social fun activities

AS OUR CONTENT WRITER/EDITOR YOU WILL

• Write and edit informative and engaging sports and betting related content for our owned assets, such as reviews for sports betting sites
• Work closely with the SEO manager to ensure the content is optimised for search engines
• Edit and improve existing content while still performing well on Google
• Edit and optimise sports betting tips articles for the news sections, about a wide range of sports
• Help to ensure all content, including relevant betting offers, is up to date, accurate and fully compliant
• Be goal oriented and work in a team that hit dedicated KPIs and user metrics

Job Requirements

O UR IDEAL CANDIDATE

• Is someone with at least 1 year of experience in a similar role
• Has experience using a content management system
• Is passionate about sport and has knowledge of popular UK sports including football and horse racing. Knowledge or willingness to research popular US & Canada sports (NFL, NBA, NHL etc.)
• Is someone with knowledge of SEO and can apply best practice to produce content that performs well in organic search
• Can write and edit content to satisfy the needs of a target audience who are looking to bet
• Has some betting experience or knowledge of the betting industry
• Has a keen eye for detail, willing to learn and has a proactive attitude
• Takes pride in their work and is determined to reach goals
• Willing to embrace AI to improve content and web page performance

We would also welcome applications if you satisfy most but not all of the above criteria.

APPLICATION DEADLINE

Does this sound appealing? We look forward to hearing from you and will be accepting applications until 31st August 2026.

All applications will be processed continuously until we find the perfect candidate.

Expected starting date: ASAP

Please note we are not considering applications from remote workers.

THE BUSINESS

We are a global sports media group headquartered in Copenhagen, with 20+ offices around the world and more than 1400+ employees.

With our talented employees at the forefront we want to conquer the sports media world and become the leading digital sports media group. We want to bring a unique lens to the world of sports, mixing premium content, proprietary tools, and in-depth analysis to make sports fans with something at stake, smarter about betting.

For people that love sports, working at Better Collective is an opportunity to work on something you are passionate about and make work purposeful and fun. For those not into sports, a strong sense of sportsmanship is woven into the organisation and our core values, creating a collaborative, supportive, and fun environment.

EQUAL OPPORTUNITY EMPLOYER

We are an equal opportunity employer and we take pride in being our true, unconventional selves and treat each other with respect, just as we would with friends.

We know that every person matters and that diverse teams help us make better products for our users. We hire for cultural growth and welcome people of all ages, stories, nationalities, religions, backgrounds, ways of thought, etc.

ANY QUESTIONS?

If you have any questions about this position, please feel free to write to [e-mail] for the attention of Ewan Lavender - Content Lead Affiliate Sites.