Content Manager

Robert Walters UK; Birmingham; Remote; GBP 30,000 - 36,000; Full time

Job summary

An established industry player is searching for a dynamic Content Manager to lead their B2B content marketing strategy. This exciting role involves designing and implementing a content strategy that drives business growth while collaborating with various teams to create impactful content. The company values inclusivity and offers flexible working conditions, generous benefits, and opportunities for professional development. If you are passionate about content marketing and ready to make a significant impact, this position is perfect for you.

Benefits

Flexible working opportunities

Generous pension contributions

Training opportunities

Qualifications

• Experience in driving B2B content marketing strategy.
• Proficiency in analytical tools and content optimization.

Responsibilities

• Develop and implement content marketing strategy aligned with business goals.
• Collaborate with teams to produce engaging content and manage delivery calendar.

Skills

Content Marketing

B2B Marketing

SEO Optimization

Project Management

Analytical Skills

Proofreading

Tools

Google Analytics

Job description

Content Manager

Salary: £30,000 - £36,000 + (DOE)

Location: Remote, monthly travel

Our client is a dynamic company dedicated to helping customers on a global basis. They are seeking a multi-skilled Content Manager with experience in driving and delivering a B2B content marketing strategy, ideally within a technology-related environment. The successful candidate will be responsible for designing, owning, and implementing the content marketing strategy, bringing a fresh perspective to the art of the possible.

As a Content Manager, you will play an integral role in driving business growth by developing and implementing a robust content marketing strategy. You will collaborate with various internal teams and external partners to create compelling content that resonates with our target audience.

Responsibilities:

• Articulate a content strategy that aligns with business direction and objectives.
• Own and manage the content delivery calendar ensuring timely publication of new, updated and re-purposed content.
• Collaborate with team members, partners, freelancers and agencies to produce compelling content.
• Extend web presence through additional online channels (e.g. LinkedIn) and identify opportunities for team engagement with different content publishers.
• Track and analyse content performance, focusing on website traffic, engagement metrics and conversion rates.
• Maintain and update the website, using external agencies where appropriate.
• Manage the delivery of a weekly email to database audience, track performance, and implement continuous improvement programme in regular communications.

The Right Candidate:

• Understanding of how to optimize content visibility using traditional and emerging search engine technology.
• Experience in using content marketing to drive inbound inquiries gained in a B2B environment.
• Ability to simultaneously manage multiple content-oriented projects involving internal colleagues and external partners.
• Proficiency in essential analytical tools, including Google Analytics.
• Excellent proofreading skills and attention to detail in content production.

What sets this company apart:

Our client is renowned for its commitment to creating an inclusive work environment where every employee feels valued. They believe in fostering a culture of respect and understanding, where everyone's voices are heard. They offer flexible working opportunities, generous pension contributions, and training opportunities, making them an employer of choice for those seeking growth leadership.

What's next:

Ready for your next career move? Don't miss out on this exciting opportunity! Apply today by clicking on the link. We look forward to receiving your application!

Contact: [e-mail]

About the job

Contract Type: Permanent

Specialism: Marketing

Focus: Content marketing

Workplace Type: Remote

Experience Level: Mid Management

Location: Birmingham

Job Reference: U7M71L-354799A8

Date posted: 14 April 2025

Consultant: Connor Morris