Content Manager

Irwin Mitchell; Birmingham; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading law firm in Birmingham seeks a Content Manager to develop and execute a comprehensive content strategy. You will lead a small team, oversee high-quality content production, and ensure alignment with brand objectives. Ideal candidates will have extensive content creation experience, exceptional writing skills, and familiarity with CMS and SEO standards. The firm offers 25 days holiday, flexible pension schemes, and a supportive work environment.

Benefits

25 days holidays plus bank holidays

Flexible pension schemes

Two paid volunteering days per year

Health membership benefits

Qualifications

• Extensive experience in content creation and strategy, ideally in a managerial role.
• Exceptional writing, editing, and proofreading abilities.
• Proficiency in content management systems and workflow planning tools.

Responsibilities

• Design and execute a comprehensive content strategy.
• Lead the development of high-quality content across formats.
• Manage workflows and task distribution among designers and producers.

Skills

Content creation

Strategic thinking

Project management

SEO best practices

Writing and editing

Education

Bachelor’s degree in Marketing, Communications, or Journalism

Tools

Content management systems (CMS)

Workflow planning tools

Job description

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As our Content Manager, you will be responsible for developing and executing a comprehensive content strategy that engages and grows our audience. This role requires a creative and strategic thinker who can plan, organise and produce high-quality content across various platforms, ensuring alignment with our brand voice and business objectives, whilst leading a small team of Content Executives.

What You’ll Be Doing

• Design and execute a comprehensive content strategy that aligns with business objectives and engages key audiences
• Lead the development of high-quality content across various formats, including social media posts, videos, photography, articles, blog posts, and other digital assets
• Generate compelling content themes and campaign ideas for distribution across the company’s website and social media platforms
• Oversee the creation of editorial content, ensuring it meets brand standards and maintains a consistent tone of voice
• Ensure all content adheres to brand guidelines, tone, and style. Provide editing and proofreading support as needed
• Build and maintain a detailed content calendar to ensure timely, consistent, and strategic content delivery
• Manage workflows and task distribution among internal and external designers and producers, including file and process management
• Drive audience engagement and website traffic through impactful content initiatives tailored to target demographics
• Supervise and mentor the Content Specialist, fostering professional development and ensuring high performance
• Track and analyse content performance metrics to refine strategies and enhance engagement.
• Partner with marketing, design, and campaign teams to ensure cohesive messaging and brand alignment across all channels
• Provide regular updates to the Head of Brand and External Communications on content strategy progress and performance outcomes

About You

• Extensive experience in content creation and strategy, including previous experience in a managerial or supervisory role
• Exceptional writing, editing, and proofreading abilities
• Proficiency in content management systems (CMS) and workflow planning tools
• Solid understanding of SEO best practices and associated tools
• Strong organisational and project management capabilities
• Ability to manage multiple projects simultaneously and collaborate effectively across teams
• Creative mindset with strong problem-solving skills.
• Ideally you will have a Bachelor’s degree in Marketing, Communications, Journalism, or a related field
• An understanding of the legal or professional services market would be desirable

Our Benefits - What We Can Offer You

• 25 days holidays as standard plus bank holidays - You can ‘buy’ up to 35hrs of extra holiday too.
• Generous and flexible pension schemes.
• Volunteering days – Two days of volunteering every year for a cause of your choice (fully paid)
• Westfield Health membership, offering refunds on medical services alongside our Aviva Digital GP services.

We also offer a wide range of well-being initiatives to encourage positive mental health both in and out of the workplace and to make sure you’re fully supported. This includes our Flexible by Choice programme which gives our colleagues more choice over a hybrid way of working subject to role, team and client requirements.

We have been ranked in the Best Workplaces for Wellbeing for Large Organisations for 2024!

Our responsible business programmes are fundamental to who we are and our purpose. We’re committed to being a diverse and inclusive workplace where our colleagues can flourish, and we have established a number of inclusion network groups across our business to support this aim.

Our commitment to Social Responsibility, community investment activity and tackling climate change is a fundamental part of who we are. It’s made up of four strands: Our People, Our Community, Our Environment and Our Pro Bono.