Content Executive - VisitEngland

Visitbritain; Birmingham; Hybrid; GBP 25,000 - 31,000; Full time

Job summary

A national tourism agency is seeking a digital content professional to enhance the VisitEngland website. This role focuses on optimizing content using SEO principles and requires collaboration with various teams. The ideal candidate should excel in copywriting and data-driven content strategies. Flexible work arrangements and generous leave policies are offered.

Benefits

Flexible Working

25 days annual leave

Generous Pension

Enhanced Parental Leave

Commitment to Learning

Bicycle Scheme loans

Eye Care Voucher

Staff discounts on VisitBritain Shops

Qualifications

• Proficiency in SEO copywriting and content strategy.
• Ability to analyze data and insights to enhance content engagement.
• Excellent communication and collaboration skills.

Responsibilities

• Support the development of VisitEngland.com content.
• Collaborate with teams to improve functionality and UX.
• Assist in community management for social channels.

Skills

SEO copywriting

Content management

Data analysis

Job description

Location Birmingham / National (within 90 minutes travel) / Hybrid Application Deadline Tuesday, August 19, 2025 Salary Range Up to £30,500 per annum, pro rata, depending on experience Vacancy Type Fixed Term/Full Time Job Summary

Organisational Context

The British Tourist Authority (BTA) is the national tourism agency, and a non-departmental public body funded by the Department for Culture, Media & Sport (DCMS) and trades under the name of VisitBritain/VisitEngland (VB/VE).

We are a global organisation with a diverse culture and over 280 employees based across 16 different countries.

Our purpose is to drive a thriving tourism industry, creating economic prosperity across Britain.

VisitBritain, as the official tourist board for England, Scotland, and Wales, is responsible for marketing Great Britain worldwide to prospective travellers.

VisitEngland (VE) plays a unique role in developing English tourism through supporting business growth and informing industry with statutory research and insights, and engagement activities through events and communications.

VB/VE also plays a unique role in building England’s tourism product, raising Britain’s profile worldwide, increasing the volume and value of tourism exports and developing Britain’s visitor economy.

Serving as the national tourism board, VisitBritain is responsible for targeting international visitors to boost overseas visits and spend in the UK.

Our organisational values have been collaboratively crafted with colleagues across various divisions and geographical locations. They give us a fresh sense of direction and inspire us to drive transformative change within our organisation.

As one global team, we work together with Passion, in Partnership and at Pace:

• with Passion - fuelled by our enthusiasm and positivity to deliver excellent results.
• in Partnership – empowered to work with partners towards a greater aim beyond our own.
• at Pace – delivering innovation through agility, boldness, and bravery to take calculated risk.

Location and Ways of Working

We follow the principle of “Locate for your Day”, which means that we expect people to use their own judgment to decide the best place to work to meet the needs of the business.

The majority of our roles can be performed predominantly remotely, however we are not a fully remote organisation as we recognise the importance of face-to-face connection, so you will be expected to spend some time in the office.

We operate from our Global Hub at Victoria Square House in Birmingham and maintain a small presence in Central London.

Our Global Hub is located in Birmingham, which is our primary location, however, many of our employees are located across the UK, so we try to be mindful of our sustainability commitments when coming together to collaborate. Therefore, working in another location may be required on occasion. You will be expected to commute to your usual place (Birmingham) of work at your own cost and any requests for you to travel further will be compensated.

Main purpose of the role

The role will support the development, maintenance, optimisation and success of the consumer-facing VisitEngland website (VisitEngland.com) ensuring content is aligned to the overarching content strategy and marketing and organisational objectives.

We are looking for a digital content pro with a sharp eye for detail that’s well-versed in SEO copywriting as well as data and insights from a range of sources to ensure content engages our key audience segments effectively, with KPIs in place to measure success.

The role will provide day-to-day content support for VisitEngland.com and is a part of an integrated content, social, campaign and PR team with additional responsibility to assist the social media manager in community and channel management. The role also works closely with the digital product team to improve functionality and UX for the audience.

We work in a collaborative environment with various different teams, so it’s important that you can communicate results and best practice effectively, as well as be flexible enough to take on ideas and projects from other key stakeholders in the wider England team.

For more information, please review the job description.

Why Join Us

• Flexible Working – We work to make flexibility a reality, and welcome conversations of flexible working from day one.
• Annual Leave – You will get 25 days annual leave when you join, rising to 30 days after 5 years’ service plus you will get an additional 2.5 ‘Privilege Days’ each year.
• Generous Pension – We have a defined contribution pension scheme with a maximum employer contribution of 11% of the annual salary.
• Enhanced Parental and Family Leave Policies.
• Group Life Assurance for 3x of annual basic salary (rules apply).
• Commitment to Learning – We are committed to developing and supporting learning, and we have a wide internal L&D offer, with on the job learning opportunities, mentoring schemes, and formal training. We dedicate and provide a minimum of 5 days a year for employees to focus on their own learning.
• Bicycle Scheme loans.
• Eye Care Voucher.
• Staff discounts onVisitBritain Shops .

Important Information

In order to apply for this vacancy, you must completepersonal statement section of the application form highlighting how you meet the criteria stipulated inthe job description and person specification and submit it.

If you have any questions, please [e-mail]

The application window will close at 23:55(UK Time) on 19August 2025.

Job Description Job Profile document