Content Editor - English Speaking Markets

Legend; London; On-site; GBP 30,000 - 50,000; Full time

Job description

About Legend

We’re Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world. iGaming. Sports Betting. Personal Finance.

We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 500 Legends and counting, we’re helping companies turbocharge their brand growth in over 18 countries worldwide.

If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it.

Unlock the Legend in you.

The Role

We’re on the lookout for a Content Editor to join one of our fast-scaling English-speaking markets. You’ll report into our Content Manager and collaborate with a vibrant crew of talented content creators, editors, and SEO specialists across the globe.

The foundation is live, and now it’s your turn to take it to the next level - shaping the strategy, refining the voice, and building out a distinct USP for content in a market ready to scale.

Your mission? You’ll play a key role in expanding a product where users genuinely come first, with the autonomy to influence structure, tone, and performance. Partnering with SEO, Product, and UX teams, you’ll help deliver content that not only ranks - but resonates.

A rare chance to shape something meaningful, in a space with serious momentum.

In this role, we value diverse perspectives and encourage you to apply even if you don't meet every qualification listed.

Your Impact:

• Write, edit, and publish content that informs, converts, and connects — for our English-speaking audiences (initially New Zealand).
• Optimise for SEO and users, balancing technical precision with editorial excellence. You’ll use tools like Ahrefs, Semrush, and SurferSEO to shape high-performing content. You’ll have clear evidence of impact across performance KPIs, user trust, and strategic alignment — content that actually moves the needle.
• Refine our content identity, helping us stand out with clarity and purpose in a competitive space.
• Champion innovation, bringing fresh ideas to the table that boost engagement and drive market growth.
• Improve how we work, helping us streamline workflows, evolve best practices, and level up our internal tools.
• Collaborate like a pro, partnering with SEO Specialists, Product, UX, and Engineering to create seamless experiences.
• Take ownership of the market strategy: Once you’re embedded into the role you’ll refine the vision, set the tone, and begin launching best-in-class content that sets us apart in a competitive space.

What You’ll Bring:

• Proven experience writing, editing and optimising English web content, ideally in iGaming or Affiliate Marketing.
• A proven track record of writing and editing high-quality content, boosting user engagement and organic traffic.
• The ability to do the above whilst keeping SEO best practices. A strong grasp of SEO, plus the ability to balance ranking potential with human-first readability.
• Hands-on experience using metrics and insights to drive content performance.
• Native or fluent English language skills.
• A self-starting attitude with a love of learning, and the imagination to solve challenges creatively.
• A collaborative mindset - because at Legend, we grow together.

The Interview Process:

• 1st: Initial Chat with Talent Partner (30 mins via Zoom)
• 2nd: Interview with our team, Content Editor and General Manager - Publishing (1 hour video via Zoom)
• 3rd: Take home task - you will be given 3 days to complete the task
• 4th: Final interview with members of our Content team, including our Head of Content (1 hour video via Zoom)

Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team [e-mail], and we'll do all we can to support you.