Content Designer

Ofgem; London; Hybrid; GBP 30,000 - 35,000; Full time

Job summary

Ofgem is seeking a mid-senior level Content Designer to join the Heat Networks team. The role focuses on developing user-centric content for a new digital service aimed at supporting heat network regulations. Candidates should possess strong content design skills, with experience in delivering content adhering to a strategy that meets user needs. This role offers a competitive salary, hybrid working options, and opportunities for professional development.

Benefits

30 days annual leave after 2 years

Flexible working hours

Civil Service pension scheme

Training and development opportunities

Qualifications

• Proven ability to create online content that is accessible and user-centred.
• Experience of working in government communications or on GOV.UK.
• Ability to interpret complex language and convert it into clear understandable content.

Responsibilities

• Scope, create and improve user-centred content using content design principles.
• Design content, ensuring it meets user needs and is easy to understand.
• Evaluate current strategies to ensure business requirements are met.

Skills

Content design

Analytical skills

User-centered design

Education

Experience in content design

Job description

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This range is provided by Ofgem. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Ofgem

As the GB’s regulator for the energy industry, Ofgem works on behalf of energy consumers to ensure that every household and business can rely on a safe and environmentally sustainable energy supply. We will become the regulator for heat networks in 2026 and to support this work we are developing a new digital service to interact with the heat network industry and facilitate our regulatory activity.

This is an opportunity for an experienced Content Designer to join the Heat Networks team working to develop the new digital service to support the new regulations. We’re looking for someone who can use their content design skills and enthusiasm to make our content easy to understand, clear and concise using plain language and making it easy to find.

What we are looking for

You will be a highly motivated Content Designer who will be an advocate for users. You will work in our digital team within the Heat Networks directorate to design content for our new digital service and support guidance development to support heat network regulation.

The successful candidate will:

• scope, create and improve user-centred content using content design principles.
• take a user first approach to content development and customer journeys.
• convey complex information, writing simply and clearly, with the user in mind
• deliver our key messages.
• publish content on our digital channels to agreed deadlines, using content design principles.
• provide specialist digital communications support to colleagues across the directorate to help them understand what content design is, why it’s important and how to work with content designers.

You will take on a varied and challenging workload including:

• developing, reviewing, writing, editing and publishing content that meets users’ needs based on insights and data.
• supporting communications initiatives with user focused content.
• influencing decisions, dealing with challenging situations and removing blockers to make sure content is user-centred, usable and accessible.

What we need from you

• experience of delivering content that adheres to a content strategy in support of organisation business goals, user needs and GOV.UK style guide.
• ability to interpret complex language and convert it into clear understandable content.
• ability to challenge constructively, using data to make your point.
• analytical skills that can identify trends and create actionable insight.

Key Responsibilities

• Take lead responsibility to create, update and review effective content for the end-to-end journey of a digital first service to help users complete their goal and government to deliver on policy intent.
• Work closely with the project team to map out user needs, translate them into user stories and propose design approaches or services to satisfy requirements. Engage in meaningful interactions and relationships with users.
• Design content, implementing the appropriate style and standards, to meet user needs and make complex language and processes easy to understand.
• Ensure appropriate content is shown to a user in the right place and in the best format.
• Be involved with the creation of a product that stretches across digital and offline channels. Apply technical knowledge and experience to create or design workable prototypes, both programs and physical outputs.
• Identify key stakeholders, tailoring communication to their needs and working with teams to build relationships whilst also meeting user needs.
• Evaluate current strategies to ensure business requirements are met and exceeded where possible.
• Understand policy intent and user needs by interpreting evidence-based research and embedding that knowledge into the development of content designs.
• Working with user researchers to visualise the outputs from comprehensive user research and defining approaches and strategies to enhance the user experience.
• Promote understanding of good practices within content design and applying the appropriate tools and techniques.
• Engage with and contribute to the cross-government content community.
• This role is likely to require occasional travel to other organisations’ premises to collaborate and network with all relevant teams.

Key Outputs and Deliverables

• Content design activities are successfully delivered, synthesised, shareable and traceable.
• Increased capability within Ofgem to conduct high quality content design.
• Contribute to and use the Ofgem and GOV.UK style guides and design patterns.
• Deliver content assets that are accurate, timely and of high quality.
• Members of the team and the wider business have a good understanding of the rationale and evidence behind the developed content designs.
• External partners have positive experiences engaging with Ofgem.
• Contribute to and use style guides and content patterns.

Person specification

• Content design experience with proven ability to create online content that is accessible and user-centred. (Lead criteria)
• The ability to interpret complex content and convert it into clear understandable messaging which helps users achieve their goals and supports wider user understanding. (Lead criteria)
• Experience of delivering content in agile delivery team, adhering to a content strategy in support of organisation business goals and user needs.
• Exceptional attention to detail and the ability to work calmly even when faced with fast-paced, high-pressure situations.
• Ability to use user feedback to challenge constructively, whilst being able to compromise where appropriate to create effective content.
• Experience of working in government communications, or on GOV.UK, adhering to Government Digital Service (GDS) design principles.
• Experience of working in a regulatory environment.

Behaviours

We'll assess you against these behaviours during the selection process:

• Making Effective Decisions
• Working Together
• Delivering at Pace

Technical skills

We'll assess you against these technical skills during the selection process:

• Please refer to the Candidate Pack and Role Profile attached for full details.
• Please refer to the Candidate Pack and Role Profile attached for full details.

Alongside your salary of £34,123, OFGEM contributes £9,885 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.

Ofgem can offer you a comprehensive and competitive benefits package which includes; 30 days annual leave after 2 years; Excellent training and development opportunities; The opportunity to join the generous Civil Service pension which also includes a valuable range of benefits; hybrid working (currently 1 day a week in the office but this is kept under review), flexible working hours and family friendly policies. Plus lots of other benefits including clean and bright offices based centrally, engaged networks and teams and an opportunity to contribute to our ambitious and important targets of establishing a Net Zero energy system by 2050. This exciting blend of professional challenge and personal reward identifies career opportunities at Ofgem as something to get excited about.

Things you need to know

This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours, Experience and Technical skills.

When you press the ‘Apply now’ button, you will be asked to complete personal details (not seen by the sift panel), and upload a copy of your CV anonymising all details where necessary.

You will then be asked to provide a 1250 word ‘personal statement’ evidencing how you meet the essential and desirable skills and capabilities listed in the role profile. Please ensure you demonstrate clearly, within your supporting statement, how you meet each of the essential and desirable skills and capabilities.

The Civil Service values honesty and integrity and expects all candidates to abide by these principles. You must ensure that any evidence submitted as part of your application or used during interview, including your CV and any statements or examples, are truthful and factually accurate. Ofgem takes any incidences of cheating very seriously. Please ensure all examples provided are of your own experience. Any instances of plagiarism or other forms of cheating will be investigated and, if proven, the relevant applications will be withdrawn from the process. Please note that plagiarism can include presenting the ideas and experiences of others, or generated by artificial intelligence, as your own.

The personal information we have collected from you will be shared with Cifas who will use it to prevent fraud, other unlawful or dishonest conduct, malpractice, and other seriously improper conduct. If any of these are detected, you could be refused certain services or employment. Your personal information will also be used to verify your identity. Further details of how your information will be used by us and Cifas, and your data protection rights, can be found by [https://www.cifas.org.uk/fpn].

Feedback will only be provided if you attend an interview or assessment.

Further information about the role and application process can be found via Civil Service Jobs. Click apply to be redirected.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Information Technology

• Industries

  Utilities and Government Administration

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