Content Designer

Concept Information Technology; London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading company is seeking a talented Content Designer to enhance an AI-powered chat feature for a government mobile app. The role involves creating user-focused content, collaborating with multidisciplinary teams, and utilizing user feedback to drive improvements. If you have experience in government services and mobile applications, apply to make a significant impact.

Qualifications

• Experience designing content for government or public sector services.
• Background in mobile applications involving AI or chat functionality.
• Ability to translate complex AI topics into clear content.

Responsibilities

• Lead content creation and management for an AI-powered chat feature.
• Use user research to enhance content clarity and effectiveness.
• Work with cross-functional teams to embed content into user experience.

Skills

Content Design

User-Centered Design

Agile Delivery

AI-related Content

User Research

Tools

Content Management Systems

Digital Publishing Tools

Job description

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Content Designer
Location: London or Manchester (2–3 days onsite, 1 day considered if necessary)
Contract Length: 6 Months
Start Date: Immediate (within 3 weeks of offer acceptance)

Overview:
We’re looking for an experienced Content Designer with a strong background in government or public sector digital services, AI-driven products, and mobile applications. You’ll be joining a multidisciplinary team focused on enhancing a new AI-powered chat feature within a government mobile app, currently moving from private beta into public release.

This is a high-impact role shaping how users understand and engage with an emerging AI product through clear, user-centred content. If you’ve previously worked on government platforms and mobile apps—particularly involving AI or conversational interfaces—you’ll be well-placed to hit the ground running.

Key Responsibilities:

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Lead the creation, iteration, and management of user-focused content across the end-to-end journey of an AI-powered in-app chat feature
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Use analytics, user research, and feedback to continuously improve content effectiveness and clarity
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Shape the onboarding experience and in-app guidance to help users understand the product’s value and how it works
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Work closely with product, design, research, and engineering to embed content into a seamless user experience
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Translate complex AI functionality into accessible and intuitive messaging for diverse audiences
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Contribute to the development of content patterns, tone of voice, and documentation
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Collaborate with stakeholders across disciplines while championing user needs and content quality
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Develop content plans and user stories aligned with real user needs and product goals

Must-Have Experience:

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Proven experience designing content for government or public sector services
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Background working on mobile applications, especially those involving AI or chat functionality
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Strong knowledge of agile delivery practices and working in fast-paced, cross-functional teams
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Ability to simplify complex topics—especially technical or AI-related—into clear and helpful content
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Hands-on experience using evidence (analytics, research, user feedback) to inform and iterate content
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Comfortable writing content both independently and as part of an embedded product team

Desirable:

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A portfolio or website showcasing your work on similar products (optional but encouraged – link can be included in additional comments)
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Familiarity with content management systems and digital publishing tools
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Experience contributing to content strategy, documentation, and standards

Job Requirements:

We're looking for an experienced Content Designer with a strong background in government or public sector digital services, AI-driven products, and mobile applications.