Content Designer

CUPONING PULICIDAD S.L.; Bradford; Hybrid; GBP 39,000 - 50,000; Full time

Job summary

A leading water utility company in Yorkshire is seeking a Content Designer to enhance customer experiences through effective online content. The role demands a strong grasp of content design and user-centered principles, with flexibility to support AI initiatives. Candidates should possess exceptional writing skills and a keen understanding of SEO and analytics. Competitive salary and attractive benefits are offered for this full-time position, which includes hybrid working options.

Benefits

Annual performance related bonus

Attractive pension scheme

25 days annual leave plus bank holidays plus an extra wellness day

Qualifications

• Proven experience in content design or digital copywriting.
• Excellent writing, editing, and proofreading skills.
• Strong understanding of user-centred design principles.

Responsibilities

• Design, write, and optimize content for Yorkshire Waters website.
• Encourage customers to self-serve effectively online.
• Create clear, accessible content explaining services.

Skills

Content design

Writing and editing

User-centred design

SEO principles

Stakeholder management

Tools

Google Analytics

HTML

CSS

Job description

Company Description

Water Utility Company based in Yorkshire region of England.

Job Description

Content Designer

We offer a salary from £39,537 £49,422 per annum, depending on experience

Annual performance related bonus (£1000 maximum bonus opportunity for the performance year)

Attractive pension scheme (up to 12% company contribution)

Development opportunities in line with the Content Designer progression plan

25 days annual leave plus bank holidays plus an extra wellness day!

Life assurance cover of 4 times pensionable salary

A great benefits package choose from health cash plan scheme, critical illness insurance, dental insurance, life assurance flex and partner cover.

Retail savings scheme

Online GP service, cycle to work scheme, gym membership discounts and many more!

Location: Bradford / Hybrid Working

Work type: This is a permanent role working full time between a working window of 8:00am-6:00pm Monday to Friday

We have an exciting opportunity for a Content Designer to join the Customer Experience team at Yorkshire Water and be a part of helping Yorkshire Water to provide the best service to our customers. Could this be you?

What We Do

Everyone has an idea of what a water company does. Here in Yorkshire, we make sure that over 5.4 million people living in the region and the millions of people who visit our region each year, can rely on our services, and have clean and safe drinking water on tap and that their wastewater is taken away. But for us, its so much more than this.

We look after communities, protect the environment, and plan to look after Yorkshires water, today, tomorrow 24/7, 365 days a year. We provide essential water and wastewater services to every corner of the Yorkshire region, and play a key role in the regions health, wellbeing, and prosperity.

New environmental legislation, unprecedented levels of investment and changing expectations from customers means that this is an exciting time to discover opportunities within the water industry.

Where You Fit In

Yorkshire Water is dedicated to providing essential water and wastewater services across Yorkshire, serving millions of people. Our mission is to deliver transparent, reliable, and accessible services, ensuring our customers have the support they need, when they need it most. As we continue to innovate and evolve, our digital platforms are at the heart of our customer experience, making it easier for people to self-serve, access information, and find support.

Responsibilities

We are seeking a talented and motivated Content Designer to join our Digital Experience team. In this role, you will be responsible for designing, writing, and optimising content for Yorkshire Waters website, with a dual focus:

Encouraging customers to self-serve effectively and confidently online

Creating clear, accessible, and empathetic content to explain the range of services we offer and how we support our customers

Youll work closely with user researchers, digital designers, product owners, and subject matter experts to ensure our website content is useful, usable, and reflects the Yorkshire Water brand values.

The primary focus of this role is content for Yorkshire Waters website but you may also be asked to support with a new initiative to introduce a chatbot that can help solve customer queries.

What skills are we looking for?

Proven experience in content design, content writing, or digital copywriting, ideally in a public-facing website environment

Excellent writing, editing, and proofreading skills, with an ability to adapt tone and style for different audiences

Strong understanding of user-centred design principles and experience working within agile and multidisciplinary teams

Demonstrable experience turning complex, technical, or regulatory information into clear, engaging web content

Knowledge of digital accessibility standards (e.g., WCAG 2.2) and best practices for inclusive online content

Experience using analytics tools (e.g., Google Analytics) and conducting user research to inform content decisions

Awareness of SEO principles and the ability to optimise content for search

Confident in stakeholder management, with strong collaboration and communication skills

Meticulous attention to detail and commitment to high-quality standards

It would be beneficial if you have

Experience in best practice for conversational AI design including how to structure website knowledge for AI

Experience designing content for the utilities, public sector, or regulated industries Understanding of brand management and experience translating brand values into digital content

Experience working on projects aimed at supporting vulnerable or diverse user groups

Basic understanding of HTML, CSS, or web publishing tools

If you are interested in this exciting opportunity please complete the online application process and submit a covering letter and CV outlining your suitability for the role.

Recruitment Process

Closing date 13th August, 2025

If successful for the role, you will be required to undergo pre-employment checks that will include a Basic Disclosure Check, carried out through a Third-Party Company, prior to commencing employment. Depending on the role, you may also be required to go through the security vetting process for either a Counter Terrorist Check or Security Check clearance.

All our roles are subject to a medical questionnaire, and further medicals when required.

We are committed to removing barriers and ensuring our recruitment process is accessible to everyone. We offer a range of adjustments to make your application experience as comfortable and straightforward as possible.

If you have an accessibility need, disability, or condition that requires changes to the recruitment process, please include this information in your application. We will then discuss any reasonable adjustments required.

Kelda Group reserve the right to close this position before the published closing date, should the need occur. We therefore advise that you complete and submit your application as soon as possible.

No agencies please.

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