Content Creator Apprenticeship - Level 3 - Digital Commissioning - Cardiff

BBC Group; Cardiff; On-site; GBP 22,000 - 27,000; Full time

Job summary

BBC is offering a Content Creator Apprenticeship in Cardiff. You will learn on-the-job while working towards the Level 3 Content Creator qualification, with learning blocks and travel to in-person sessions.

This fixed-term, full-time apprenticeship lasts 15 months and starts with hands-on content creation across video, audio and written formats. You will develop planning, presentation and pitching skills, with exposure to social media content, SEO basics, and website creation.

Qualifications

• Open to non-graduates; degree not required.
• Strong interest in creating engaging content across platforms.
• Demonstrated passion for content across TikTok, YouTube and Instagram.
• Ability to switch between serious and entertaining content.
• Willingness to travel for in-person learning blocks and apprenticeship activities.

Responsibilities

• Help create trusted, high‑quality content for BBC audiences.
• Develop storytelling by researching, writing, producing and editing on various subjects.
• Create content for social media by monitoring audience trends and selecting clips.
• Identify opportunities for bite-sized clips, behind‑the-scenes moments, and talent-led extras.
• Learn from experienced professionals and collaborate with teams to grow professionally.

Skills

Creative ideas

Audience research

Storytelling

Social media awareness

Team collaboration

Job description

Content Creator Apprenticeship - Level 3 - Digital Commissioning - Cardiff

Contract Type: Fixed-Term Apprenticeship, Full-time for 15 months

Department: Commissioning Wales

Location: Cardiff - 3 Central Square

Salary: £24,650

COULD A BBC APPRENTICESHIP BE THE NEXT ROLE FOR YOU?

Join us as an apprentice at the BBC to give yourself the opportunity to kick‑start your career in a job you'll love. We’re committed to your skills and talent development. You’ll learn on-the-job, developing your knowledge and skills in an area that interests you, whilst working towards your apprenticeship qualification with one of our learning providers.

WHY JOIN THIS SCHEME?

The Content Creator apprenticeship is designed to equip you with the skills to create engaging, impactful content across a range of platforms. You’ll learn how to plan and develop creative ideas, research target audiences, and produce audio, visual and written content suitable for different channels.

This hands‑on, immersive programme combines practical workshops, interactive sessions, assignments and collaborative group projects. You’ll gain experience in creating, recording and editing video and audio content, while developing your planning, presentation and pitching skills. The scheme also provides a foundation in photography and imaging, social media and search engine optimisation (SEO), and website creation, giving you a broad understanding of modern digital content production.

Want to find out more? Watch recordings from our webinar series on our Life at the BBC YouTube playlist to learn more about this scheme and other opportunities we offer, and hear from current apprentices about their experiences.

WHY JOIN THE TEAM?

Our Digital Commissioning team sits within the wider Wales Commissioning team, developing distinctive, digital‑first content designed to connect with younger audiences in Wales and across the UK. With a particular focus on YouTube and emerging platforms, we commission a wide range of content, from documentaries and factual entertainment to creator‑led ideas and new ways of storytelling. As an apprentice, you’ll gain first‑hand experience of how ideas are developed and commissioned, work alongside creative teams and talent, and learn what makes content connect with audiences online. You’ll join a collaborative, forward‑thinking team where curiosity, fresh perspectives and new ideas are encouraged.

YOUR KEY RESPONSIBILITIES AND IMPACT

As a Content Creator apprentice, this is brilliant opportunity to learn, grow, and contribute – you could expect to:

• Play a part in creating trusted, high‑quality content for BBC audiences.
• Grow your storytelling skills through hands‑on experience researching, writing, producing and editing content on a range of subjects.
• Develop your digital content skills by monitoring audience trends and creating content for social media platforms, including selecting and editing clips from programmes for use on social media platforms.
• Spot opportunities for digital content, including short clips, behind‑the‑scenes moments, interviews and talent‑led extras.
• Learn from experienced professionals, collaborate with expert teams and develop your career at the world’s largest public service broadcaster.

You’ll study for your industry recognised apprenticeship qualification, learning both on and off the job. This means that as well as learning on your placement at the BBC, you’ll also attend learning blocks (up to a week at a time) with our learning provider, working towards an industry recognised apprenticeship qualification - Level 3 Content Creator.

Learning blocks will be a mixture of in‑person and virtual delivery, including attending instructor‑led workships, tutorial sessions, presentations and group work.

For more information on what you will study during the scheme, please see the Content Creator apprenticeship standard.

As part of the programme, you will be required to travel to attend in‑person learning blocks and other apprenticeship‑related activities where necessary.

YOUR SKILLS AND ELIGIBILITY

We’re interested in your passion for working at the BBC and your enthusiasm for delivering world‑class content and operational excellence to our audiences. We’re not focused on your qualifications; instead, we look for potential and offer you the opportunity to apply your transferable strengths and experience to work in different ways.

If you can bring some of these skills and experiences, along with transferable strengths, we’d love to hear from you and encourage you to apply:

• Bring fresh, creative ideas for engaging and reaching new audiences.
• A genuine consumer of content who follows what is happening across platforms like TikTok, YouTube and Instagram.
• Adaptable and versatile, able to switch between serious, issue‑based content and fun, high‑energy entertainment.
• A collaborative team player who is organised, motivated, adaptable and thrive in a fast‑paced environment.
• Passionate about your own self‑development, showing the discipline and commitment required to complete the apprenticeship.

This scheme is aimed at non‑graduates. If you have a degree and you’re interested in similar roles at the BBC, we recommend applying for jobs at the BBC careers site or having a look at our other apprenticeship schemes.

ELIGIBILITY CRITERIA

To be eligible for an apprenticeship at the BBC, you must:

• Be 18 years old or over by the time the apprenticeship begins in September 2027.
• Have lived in the UK continuously for the last three years prior to the start of the apprenticeship.
• Be legally eligible to work full‑time in the UK for the entire duration of the apprenticeship.
• Not currently be enrolled in another apprenticeship programme, whether with the BBC or another organisation.
• No prior learning is required to apply.
• If you already have relevant experience or qualifications, your individual learning plan may be adjusted to reflect this – meaning you could complete your apprenticeship in less time.

For candidates under the age of 19 years at 8th September 2027: To complete the apprenticeship, you must have achieved Maths and English GCSE at Grade 4/C or above or National 5 (Scotland) at C or Functional Skills Level 2 or equivalent qualification. If you have not achieved these qualifications by the start of your apprenticeship, you will be required to achieve Functional Skills Level 2 before the end of your apprenticeship when you take your end‑point assessment.

Candidate pack

You belong

We have a working environment where we value and respect every individual's unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential.

We want to attract the broadest range of talented people to join us. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We welcome applications from individuals, regardless of age, gender, ethnicity, disability